{"id":22042,"date":"2021-08-26T09:17:50","date_gmt":"2021-08-26T14:17:50","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=22042"},"modified":"2025-12-24T04:07:45","modified_gmt":"2025-12-24T10:07:45","slug":"rayson","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/rayson\/","title":{"rendered":"Rayson"},"content":{"rendered":"

[vc_row el_class=”port_hero fix_mobile_1″][vc_column el_class=”port_hero_video”][vc_raw_html]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjkyMSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRlJheXNvbi1sZy0zLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_column_text el_class=”port_heading”]<\/p>\n

Rayson<\/h1>\n

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Rethinking & Refreshing a Brand<\/h2>\n

Rayson was founded in 1965 by James E. Rayburn to supply machined components to NASA and the Air Gas Products industry. With many years of experience under its belt, Rayson was ready to rethink and refresh its look and unite the fragmented visual system.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Market Research<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Design Integral Visual, Verbal, and Behavioral Identity<\/p>\n

Position the Brand for its Next Horizon of Growth<\/p>\n

Build Brand Equity<\/p>\n

Revitalize the Brand Experience<\/p>\n

Modernizing the Brand Identity<\/p>\n

Organizing the Verbal and Visual Order[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”port_content”][vc_single_image image=”22045″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”22044″ img_size=”full” alignment=”center” el_class=”port_image_right no_margin”][vc_column_text el_class=”port_col_left”]OWDT\u2019s goals were to distill Rayson\u2019s success and help the organization connect with her desirable target audience. Achieving a successful design solution required aligning the organization\u2019s visual identity with its historical success pillars. Therefore, OWDT conducted a thorough investigation of barriers and benchmarks and ran a complete positioning workshop. From this came the insight to focus on what has always made Rayson great: its emphasis on quality, organization, and innovation.[\/vc_column_text][vc_column_text el_class=”port_col_right”]We started by working on the typeface, which is the cornerstone of all visual identities. We used Audiowide, a sans serif, technology-styled typeface composed of soft corner tubular forms. With vague nods to letter styles like that of Handel Gothic and the Converse logo, Audiowide veers off in a direction of its own for a slightly more techno-futuristic and yet cleanly readable typestyle. Then we added the ever-growing parallel lines to promote organizational and forward-thinking traits.[\/vc_column_text][vc_single_image image=”22047″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”22048″ img_size=”full” alignment=”center” el_class=”port_image_right no_margin”][vc_column_text el_class=”port_col_left no_title clear_both”]The new Rayson logo now expresses the hallmarks of its culture \u2013 quality, organization, and innovation \u2013 in a visual system that resonates more clearly with the audience in an increasingly competitive market.[\/vc_column_text][vc_single_image image=”22049″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”22050″ img_size=”full” alignment=”center” el_class=”port_image_right”][vc_single_image image=”22046″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n