{"id":22859,"date":"2022-05-13T02:13:11","date_gmt":"2022-05-13T07:13:11","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22859"},"modified":"2026-04-24T15:12:30","modified_gmt":"2026-04-24T20:12:30","slug":"marketing-audit","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/marketing-audit\/","title":{"rendered":"Marketing Audit"},"content":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777061549044{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-marketing-audit.webp?id=27017) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]revise, reorient, repurpose[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Marketing Audit<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Injecting Vitality into the Strategy<\/h2>\n

Studying current and past marketing collaterals can be an afterthought for most organizations. Returning to former brand sentiments and reutilizing them in new ways and through modern mediums is an example of how we use your marketing inventory.<\/p>\n

With more sophisticated tools and mediums to reach your target audience, we have to assess your marketing inventory for opportunities to revise, reorient, or repurpose assets, including in\u00a0web design<\/a>. Optimizing your collaterals for the channels they travel through can lead to greater impact. Our audit can suggest changes to your organizational positioning and make adjustments to inject vitality into the brand and marketing strategy.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

stakeholder research<\/a><\/p>\n

market research<\/a><\/p>\n

competitive audit<\/a><\/p>\n

content audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

content strategy<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

argen<\/a><\/p>\n

siddons-martin<\/a><\/p>\n

industry academy<\/a><\/p>\n

icsds<\/a><\/p>\n

mercury energy<\/a><\/p>\n

abc dental<\/a><\/p>\n

gmove<\/a><\/p>\n

duo strategy<\/a><\/p>\n

dr roth<\/a><\/p>\n

farzian<\/a><\/p>\n

clear evaluations<\/a><\/p>\n

sleepy joe coffee<\/a><\/p>\n

d4 infrastructure<\/a><\/p>\n

hepius<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652432820585{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/marketing-audit.jpg?id=22865) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

We Study Your Inventory<\/h2>\n

Organizations accumulate an extensive library of marketing materials over their lifespan. We believe revisiting transitions and progressions of brand expressions and marketing strategies can inspire sharper language and effective methods for the next campaign, and the brand\u2019s next chapter. We review the following resources to find new avenues:[\/vc_column_text][vc_tta_accordion active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Brand History” tab_id=”1651577754539-931670e5-c431″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Historical brand variants
\nBrand guides
\nTagline iterations
\nLogomark designs, logotypes
\nProduct and service versions
\nPatents, trademarks, copyrights[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Collaterals” tab_id=”1651580071782-42e3d11b-b060″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Communication documents and literature
\nTransactional documents
\nPresentation materials
\nOperational documents[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Business and Marketing” tab_id=”1651580147550-ae54f0d2-a4c7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Literature of products and services
\nAd campaigns
\nMedia pieces
\nInvestor relations collaterals
\nFinancial reports
\nPresentation documents[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Digital Mediums” tab_id=”1651580192601-f3901bba-1051″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Social Media channels
\nWebsite and apps
\nDigital assets
\nBlogs and forums
\nOnline forms
\nEmail templates[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Internal Instruments” tab_id=”1651580255512-8d4c170f-9eff” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Staff newsletters
\nCompany-branded merchandise[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Environmental Instrument” tab_id=”1651580321549-3d27ec6d-f3e6″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Signage
\nStore layouts
\nConvention stands
\nBanners[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777061549044{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-marketing-audit.webp?id=27017) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]revise, reorient, repurpose[\/vc_column_text][vc_column_text css_animation=”slideInUp”] Marketing Audit [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Injecting Vitality into the Strategy Studying current and past marketing collaterals can be an afterthought for most organizations. Returning to former brand sentiments and reutilizing them in new ways and through […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22859","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22859"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22859\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}