{"id":22866,"date":"2022-05-13T05:04:10","date_gmt":"2022-05-13T10:04:10","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22866"},"modified":"2026-04-24T15:27:34","modified_gmt":"2026-04-24T20:27:34","slug":"usability-testing","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/usability-testing\/","title":{"rendered":"Usability Testing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;page_hero saturated white_txt_hero&#8221; css=&#8221;.vc_custom_1777062442489{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-usability-testing.webp?id=27049) !important;}&#8221;][vc_column el_class=&#8221;hero_content&#8221;][vc_column_text css_animation=&#8221;slideInDown&#8221; el_class=&#8221;hero_small_text&#8221;]further refining your products[\/vc_column_text][vc_column_text css_animation=&#8221;slideInUp&#8221;]<\/p>\n<h1>Usability Testing<\/h1>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;hero_scroll_text&#8221; el_id=&#8221;downClick&#8221;]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; el_class=&#8221;side_wrapper&#8221; el_id=&#8221;scroll_to&#8221;][vc_column el_class=&#8221;max-width&#8221;][vc_column_text el_class=&#8221;side_info&#8221;]<\/p>\n<h2>Finetuning the User Experience<\/h2>\n<p>There\u2019s a direct relationship between user satisfaction and user experience. For this reason, when releasing end-user products, OWDT tests every aspect of their function at every stage of their development. And since user types can range in background and perspective, we have business analysts, marketing professionals, developers, designers, and customer relationship experts test the product for requirement satisfaction throughout its production. This cumulative knowledge is implemented with every new\u00a0<a href=\"https:\/\/owdt.com\/services\/web-design\/\">web design<\/a>, branding and online marketing project, further refining our methods and benefits to our clients.[\/vc_column_text][vc_column_text el_class=&#8221;extra_info&#8221;]<\/p>\n<h2>Complementary Services<\/h2>\n<p><a href=\"\/services\/web-design\/\">web design<\/a><\/p>\n<p><a href=\"\/stakeholder-research\/\">stakeholder research<\/a><\/p>\n<p><a href=\"\/user-persona\/\">user persona discovery<\/a><\/p>\n<p><a href=\"\/content-strategy\/\">content strategy<\/a><\/p>\n<p><a href=\"\/information-architecture\/\">information architecture design<\/a><\/p>\n<p><a href=\"\/ui-ux-strategy\/\">ui &amp; ux strategy<\/a><\/p>\n<p><a href=\"\/services\/seo\/\">seo services<\/a>[\/vc_column_text][vc_column_text el_class=&#8221;side_list&#8221;]<\/p>\n<h2>Clients Benefiting<\/h2>\n<p><a href=\"\/abc-dental\/\">abc dental<\/a><\/p>\n<p><a href=\"\/gmove\/\">gmove<\/a><\/p>\n<p><a href=\"\/dr-roth\/\">dr roth<\/a><\/p>\n<p><a href=\"\/clear-evaluations\/\">clear evaluations<\/a><\/p>\n<p><a href=\"\/texas-oiltech-laboratories\/\">texas oiltech laboratories<\/a><\/p>\n<p><a href=\"\/hepius\/\">hepius<\/a><\/p>\n<p><a href=\"\/nrg-park\/\">nrg park<\/a><\/p>\n<p><a href=\"\/marine-well-containment-company\/\">marine well<\/a><\/p>\n<p><a href=\"\/healix\/\">healix<\/a><\/p>\n<p><a href=\"\/chiyoda\/\">chiyoda<\/a><\/p>\n<p><a href=\"\/ocean-alexander\/\">ocean alexander<\/a><\/p>\n<p><a href=\"\/icsds\/\">icsds<\/a><\/p>\n<p><a href=\"\/mercury-energy\/\">mercury energy<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;showcase_3col&#8221;][vc_column el_class=&#8221;max-width&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;showcase-full&#8221; css=&#8221;.vc_custom_1652436601772{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-usablity-testing.jpg?id=22867) !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;side_wrapper max-width side_margin&#8221;][vc_column el_class=&#8221;content_wrapper&#8221;][vc_column_text el_class=&#8221;accordion_first_col&#8221;]<\/p>\n<h2>Our Core Areas of Concern<\/h2>\n<p>Vehicles for progress[\/vc_column_text][vc_tta_accordion active_section=&#8221;1&#8243; el_class=&#8221;accordion_second_col&#8221;][vc_tta_section title=&#8221;User Issues&#8221; tab_id=&#8221;1651577754539-931670e5-c431&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Based on user problems associated with website design or feature functions, we provide the usage scenario to capture the scope of the issue at hand.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;User Processes&#8221; tab_id=&#8221;1651580071782-42e3d11b-b060&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Mapping out the step-by-step user journey from beginning to end to understand their perspective.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;User Persona Representation&#8221; tab_id=&#8221;1651580147550-ae54f0d2-a4c7&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Including a diverse set of real participants to test the site, each scenario will be tested, indicating user habits and potential flaws in design.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Data&#8221; tab_id=&#8221;1652437756627-29fa0086-cd5f&#8221; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Indirectly observing user activity during the process can help us collect immediate insights.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row el_class=&#8221;side_wrapper max-width side_margin side_top_spacing&#8221;][vc_column el_class=&#8221;content_wrapper background_black&#8221;][vc_column_text el_class=&#8221;accordion_first_col&#8221;]<\/p>\n<h2>The Reasons We Believe in Testing<\/h2>\n<p>Reaching ROI from a user-first approach[\/vc_column_text][vc_tta_accordion active_section=&#8221;1&#8243; el_class=&#8221;accordion_second_col&#8221;][vc_tta_section title=&#8221;Improvement Guideline&#8221; tab_id=&#8221;1651645176121-674f9a30-f8c0&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Resolves flaws in design and user experience<br \/>\nOptimizes the product to its fullest capacity<br \/>\nThe process serves to improve future products[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;User-Centric Design&#8221; tab_id=&#8221;1651645176158-c1455f95-995c&#8221; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Places user satisfaction as most important goal<br \/>\nResults in intuitive products that create successful interactions<br \/>\nImproves conversion[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Higher ROI&#8221; tab_id=&#8221;1651645176191-67771591-4f11&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Reduces overall costs down the road<br \/>\nQuality product sparks and sustains sales<br \/>\nReduce complaints and reputation damage<br \/>\nMinimize financial risk[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row el_class=&#8221;side_wrapper max-width side_top_spacing&#8221;][vc_column el_class=&#8221;content_wrapper&#8221;][vc_column_text el_class=&#8221;accordion_first_col&#8221;]<\/p>\n<h2>How We Test for Successful User Experiences<\/h2>\n<p>Process from start to finish[\/vc_column_text][vc_tta_accordion active_section=&#8221;1&#8243; el_class=&#8221;accordion_second_col&#8221;][vc_tta_section title=&#8221;Design and Develop a Test Plan&#8221; tab_id=&#8221;1652777123998-4b4dd897-e3ee&#8221; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Establish and review testing goals<br \/>\nCommunicate questions that will be asked<br \/>\nDefine persona profiles<br \/>\nState and explain the method<br \/>\nProvide the list of tasks that will be accomplished<br \/>\nSetup the test environment<br \/>\nIndicate the data that will be collected and how results will be reported[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Selective User Participation&#8221; tab_id=&#8221;1652777124033-b15b4772-076b&#8221; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Determine user motivations<br \/>\nCreate profiles based on user scenarios<br \/>\nDecide the appropriate amount of test users<br \/>\nFinalize the list of official participants[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Prepare Test Materials&#8221; tab_id=&#8221;1652777124065-492a3c14-8ca3&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Review and finalize test scenario<br \/>\nDetermine techniques that will be used<br \/>\nSet parameters for the user based on persona<br \/>\nCollect demographics[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Initiate Test Sessions&#8221; tab_id=&#8221;1652777505255-c737edad-8892&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Conduct with minimal influence<br \/>\nAllow participants to answer freely<br \/>\nProvide pretest questions<br \/>\nCapture psychographics<br \/>\nProvide post-test questions<br \/>\nReceive test experience feedback from participants[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Distill and Analyze Results&#8221; tab_id=&#8221;1652777502998-3d222728-1cc3&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Provide a summary of results<br \/>\nDraw conclusions<br \/>\nClassify and grade issues found<br \/>\nRedesign user personas based on results<br \/>\nFormulate new strategies[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Communicate Findings and Recommendation&#8221; tab_id=&#8221;1652777502513-944af190-9785&#8243; el_class=&#8221;accordion_head&#8221;][vc_column_text el_class=&#8221;accordion-disc&#8221;]Declare official findings<br \/>\nVisit available resources<br \/>\nAcknowledge constraints<br \/>\nIsolate solutions that will have the greatest impact<br \/>\nRecommend short-term and long-term strategies[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;page_hero saturated white_txt_hero&#8221; css=&#8221;.vc_custom_1777062442489{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-usability-testing.webp?id=27049) !important;}&#8221;][vc_column el_class=&#8221;hero_content&#8221;][vc_column_text css_animation=&#8221;slideInDown&#8221; el_class=&#8221;hero_small_text&#8221;]further refining your products[\/vc_column_text][vc_column_text css_animation=&#8221;slideInUp&#8221;] Usability Testing [\/vc_column_text][vc_column_text el_class=&#8221;hero_scroll_text&#8221; el_id=&#8221;downClick&#8221;]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;none&#8221; el_class=&#8221;side_wrapper&#8221; el_id=&#8221;scroll_to&#8221;][vc_column el_class=&#8221;max-width&#8221;][vc_column_text el_class=&#8221;side_info&#8221;] Finetuning the User Experience There\u2019s a direct relationship between user satisfaction and user experience. For this reason, when releasing end-user products, OWDT tests every aspect of their function at every [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22866","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22866"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22866\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}