{"id":22869,"date":"2022-05-13T07:37:32","date_gmt":"2022-05-13T12:37:32","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22869"},"modified":"2026-04-24T14:47:40","modified_gmt":"2026-04-24T19:47:40","slug":"content-audit","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/content-audit\/","title":{"rendered":"Content Audit"},"content":{"rendered":"

[vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777060037480{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-content-audit.webp?id=27005) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]leads to sales path evaluation[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Content Audit<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Bringing Clarity and Authority to Organizations<\/h2>\n

Content has become the primary driver of online interactions, playing an invaluable role in propelling ideas, innovations, and movements. For any organization, content is the essential foundation of their\u00a0web design<\/a>, serving as a vehicle for your products and services, your purpose, and your message. Does your current content demonstrate a sharp awareness of the needs and wants of your customers?<\/p>\n

OWDT believes content informs design, where the latter attracts the user to your message, absorbing your offering, and encouraging further interaction with your brand. Auditing your content is paramount to maintaining a continual sensitivity to an evolving user. Assessing it in relation to design is to recognize the codependent relationship that determines whether you can convert from lead to sale.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

web design<\/a><\/p>\n

stakeholder research<\/a><\/p>\n

market research<\/a><\/p>\n

marketing audit<\/a><\/p>\n

competitive audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

content strategy<\/a><\/p>\n

information architecture design<\/a><\/p>\n

ui and ux strategy<\/a><\/p>\n

cms development<\/a><\/p>\n

hosting<\/a><\/p>\n

security<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

siddons-martin<\/a><\/p>\n

marine well<\/a><\/p>\n

chiyoda<\/a><\/p>\n

icsds<\/a><\/p>\n

mercury energy<\/a><\/p>\n

abc dental<\/a><\/p>\n

gmove<\/a><\/p>\n

duo strategy<\/a><\/p>\n

dr. roth<\/a><\/p>\n

Clear Evaluations<\/a><\/p>\n

hepius<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652445723773{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-content-audit.jpg?id=22871) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

Our Vehicles for Communication<\/h2>\n

Areas for accessing content strategy[\/vc_column_text][vc_tta_accordion active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Staying within Brand Guidelines” tab_id=”1651577754539-931670e5-c431″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Does the appearance of style and design conform to your brand identity?
\nIs the tone and look of the information consistent with your brand attributes?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Accommodating The User” tab_id=”1651580071782-42e3d11b-b060″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Is knowledge of your customer informing your content?
\nIs content based on what you already know about the customer?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Aesthetic Appeal” tab_id=”1651580147550-ae54f0d2-a4c7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Does the visual design communicate the company\u2019s position and brand message?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Promoting Value” tab_id=”1651580192601-f3901bba-1051″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Is the content designed to sell across your portfolio of products and services in a valuable and meaningful way?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Navigation Structure” tab_id=”1651580255512-8d4c170f-9eff” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Does the structure and order of the navigational journey convey a logical priority of content?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Demonstrating Loyalty” tab_id=”1651580321549-3d27ec6d-f3e6″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Is your content communicating an appreciation for your customer\u2019s business?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Resourceful and Informative” tab_id=”1652446654872-16517002-a2e7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Is the user more informed or equipped to make a better decision after they have visited your site?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Suitable” tab_id=”1652446722159-5f11f462-8164″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Is the content fitting for the brand\u2019s theme and purpose?[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_top_spacing”][vc_column el_class=”content_wrapper background_black”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

The Process<\/h2>\n

Examining the content from start to finish[\/vc_column_text][vc_single_image image=”22921″ img_size=”full” el_class=”side_img”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777060037480{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-content-audit.webp?id=27005) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]leads to sales path evaluation[\/vc_column_text][vc_column_text css_animation=”slideInUp”] Content Audit [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Bringing Clarity and Authority to Organizations Content has become the primary driver of online interactions, playing an invaluable role in propelling ideas, innovations, and movements. For any organization, content is […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22869","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22869"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22869\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}