{"id":22885,"date":"2022-05-16T02:42:09","date_gmt":"2022-05-16T07:42:09","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22885"},"modified":"2026-04-24T14:44:03","modified_gmt":"2026-04-24T19:44:03","slug":"competitive-audit","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/competitive-audit\/","title":{"rendered":"Competitive Audit"},"content":{"rendered":"

[vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777059835155{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/owdt-services.webp?id=26913) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]<\/p>\n

\n
\n

Managing Competitive Perception<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Competitive Audit<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Discovering the Variables that Shape a Purchase<\/h2>\n

What forces influence user decisions? We conduct market research to discover the variables that shape the buyer’s(user’s) motivation to purchase your product and services. Our goal is to gain deep insight into the knowledge process that every user undergoes. That is a recipe for a successful web design project.<\/p>\n

The variables that constitute the user’s total experience can consist of branding, positioning, pricing, marketing compaigns, the available competition, and factors that can have a significant effect. We interpret the data associated with the variable to learn more, defining our user’s persona.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

stakeholder research<\/a><\/p>\n

market research<\/a><\/p>\n

marketing audit<\/a><\/p>\n

content audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

content strategy<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

argen<\/a><\/p>\n

siddons-martin<\/a><\/p>\n

ocean alexander<\/a><\/p>\n

industry academy<\/a><\/p>\n

icsds<\/a><\/p>\n

mercury energy<\/a><\/p>\n

resolut re<\/a><\/p>\n

abc dental<\/a><\/p>\n

gmove<\/a><\/p>\n

duo strategy<\/a><\/p>\n

dr roth<\/a><\/p>\n

farzian<\/a><\/p>\n

hour for other<\/a><\/p>\n

clear evaluations<\/a><\/p>\n

d4 infrastructure<\/a><\/p>\n

hepius<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652687277025{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-user-testing.jpg?id=22887) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

Our Process for Advantage<\/h2>\n

Using an audit to augment value[\/vc_column_text][vc_column_text el_class=”service_side_info list_none list_pl_0″]<\/p>\n

    \n
  • Communicating audit results after conducting research.<\/li>\n
  • Conducting analysis to adopt a fresh brand positioning strategy.<\/li>\n
  • Using findings to inform brand and design strategy.<\/li>\n
  • Critical analysis of competition gaps in messaging and aesthetic presentation.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin side_top_spacing”][vc_column el_class=”content_wrapper background_black”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

    Knowing Your Competition<\/h2>\n

    Setting points of comparison[\/vc_column_text][vc_column_text el_class=”service_side_info list_none list_pl_0″]<\/p>\n

      \n
    • Who do you compete with?<\/li>\n
    • How are they positioned?<\/li>\n
    • What do their brands mean to you?<\/li>\n
    • What are their key messages?<\/li>\n
    • Who do they service?<\/li>\n
    • What is their financial profile?<\/li>\n
    • What advantages do they possess?<\/li>\n
    • What is their market share?<\/li>\n
    • What are their disadvantages?<\/li>\n
    • How would you define their brand experience?<\/li>\n
    • How do they acquire prospective customers and how do they convert?<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_top_spacing”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

      Competitive Audit Process<\/h2>\n

      Process from start to fininsh[\/vc_column_text][vc_tta_accordion active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Identify The Competition” tab_id=”1652769788923-b8942a2d-5dfb” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Who is considered direct competition?
      \nWhat category do they serve?
      \nWhich company is most similar to yours?
      \nAre there companies that are not direct competitors?[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Conduct Research and Gather Data” tab_id=”1652769922853-2660764f-ab0c” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Determine the information you need to research
      \nStudy existing information and materials
      \nRecognize knowledge gaps
      \nRecommend tools for research[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Define Your Position” tab_id=”1652769921852-f7c8671a-8391″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Critical assess competition positions
      \nIdentify your value proposition
      \nIdentify your strengths
      \nIdentify your weakness
      \nExplore your brand\u2019s personality[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Distill Key Messages” tab_id=”1652769921588-6f7a12f7-99b3″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Purpose and Mission
      \nMarketing Language and Voice
      \nBrand Themes and Guidelines[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Revisit Visual Identity” tab_id=”1652769920964-e14b05d4-6216″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Visual Brand Language
      \nColor Scheme
      \nTypography
      \nLogo Design
      \nMedia
      \nWebsite Behavior
      \nFeature Design[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Marking The Brand Identity” tab_id=”1652769920086-770aa64b-89c2″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Brand architecture
      \nWebsite branding
      \nMarketing collaterals
      \nSales devices[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Visit Naming Strategy” tab_id=”1652770423995-0a1b852f-b7f9″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Dissect the brand name
      \nBrand nomenclature for products and services[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Review Brand Hierarchy” tab_id=”1652770423587-e91931c8-3747″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Deciding the hierarchical structure
      \nDemarcation of central brands and sub-brands
      \nOrganizing products and services[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Experience The Competition” tab_id=”1652770422938-adcd9ce5-f849″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Navigate their website as a customer
      \nUse their products and services
      \nConsume their marketing content and media
      \nExplore their social media channels
      \nInteract with their customer service[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Encaspulate New Direction” tab_id=”1652770422148-f3fb2683-e792″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Brand architecture
      \nWebsite branding
      \nMarketing collaterals
      \nSales devices[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777059835155{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/owdt-services.webp?id=26913) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”] Managing Competitive Perception [\/vc_column_text][vc_column_text css_animation=”slideInUp”] Competitive Audit [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Discovering the Variables that Shape a Purchase What forces influence user decisions? We conduct market research to discover the variables that shape the buyer’s(user’s) motivation to purchase your product and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22885","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22885"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22885\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}