{"id":22888,"date":"2022-05-16T04:04:53","date_gmt":"2022-05-16T09:04:53","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22888"},"modified":"2026-04-24T15:27:10","modified_gmt":"2026-04-24T20:27:10","slug":"user-persona","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/user-persona\/","title":{"rendered":"User Persona"},"content":{"rendered":"

[vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777062424449{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-services-user-persona-2.webp?id=27050) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Achieve optimal user satisfaction[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

User Persona<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Designing the Experiences You Wish to Capture<\/h2>\n

The underlying purpose behind the design and development of every digital product and service is to achieve optimal user satisfaction. To guide this effort, OWDT defines user personas by emulating your customer needs and expectations, and in turn designing the experiences we wish to capture. Where there is plurality in personas, we create separate scenarios and requirement lists to underline the clear boundaries between the different types of users.<\/p>\n

Being acutely conscious of the distinct differences between users can help your organization create foundational assets that dictate strategies that influence your\u00a0web design<\/a>, marketing materials, products and services. Those differences translate into their respective features, processes, designs, applications, systems, and experiences \u2013 materializing in profound ways.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

web design<\/a><\/p>\n

marketing audit<\/a><\/p>\n

competitive audit<\/a><\/p>\n

content audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

content strategy<\/a><\/p>\n

ui & ux Strategy<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

nrg park<\/a><\/p>\n

siddons-martin<\/a><\/p>\n

healix<\/a><\/p>\n

chiyoda<\/a><\/p>\n

icsdsS<\/a><\/p>\n

mercury energy<\/a><\/p>\n

abc dental<\/a><\/p>\n

gmove<\/a><\/p>\n

duo strategy<\/a><\/p>\n

dr roth<\/a><\/p>\n

clear evaluations<\/a><\/p>\n

hepius<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652691889485{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-user-persona.jpg?id=22890) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

Residual Benefiting from Defining Your User<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”service_side_info list_none pt_0 list_pl_0″]<\/p>\n

    \n
  • By defining personas, we bring clarity to the project goal, introducing a robust frame of understanding for team members to work with.<\/li>\n
  • Personas can act as guides, where we design and develop features in accordance with their ability to accomplish user goals.<\/li>\n
  • Using personas, we humanize the user, recognizing real-world diversity and demonstrating a vested interest in their experience.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row el_class=”page_hero white_txt_hero” css=”.vc_custom_1777062424449{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-services-user-persona-2.webp?id=27050) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Achieve optimal user satisfaction[\/vc_column_text][vc_column_text css_animation=”slideInUp”] User Persona [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Designing the Experiences You Wish to Capture The underlying purpose behind the design and development of every digital product and service is to achieve optimal user satisfaction. To guide this effort, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22888","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22888"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22888\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}