{"id":22897,"date":"2022-05-16T05:52:50","date_gmt":"2022-05-16T10:52:50","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22897"},"modified":"2026-04-24T15:02:44","modified_gmt":"2026-04-24T20:02:44","slug":"identity-system","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/identity-system\/","title":{"rendered":"Identity System"},"content":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777060894737{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-identity-system.webp?id=27013) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]producing characteristic imprints[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Identity System<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Standardizing Visual Identity<\/h2>\n

Creating an Identity System is the definitive method for standardizing your brand\u2019s visual identity and its future iterations. OWDT designs a uniform system, producing characteristic imprints that users will recognize unanimously. A cohesive experience imparts a singular voice that is consistent in its look and feel, whether it\u2019s in print collateral, web design<\/a>, or other media. The benefits of adopting an identity system extend well beyond your user\u2019s visual experience.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

web design<\/a><\/p>\n

stakeholder research<\/a><\/p>\n

marketing audit<\/a><\/p>\n

competitive audit<\/a><\/p>\n

content audit<\/a><\/p>\n

ui & ux strategy<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

argen<\/a><\/p>\n

marine well<\/a><\/p>\n

duo strategy<\/a><\/p>\n

icsds<\/a><\/p>\n

clear evaluations<\/a><\/p>\n

moneta<\/a><\/p>\n

resolut re<\/a><\/p>\n

mercury energy<\/a><\/p>\n

farzian holdings<\/a><\/p>\n

farzian<\/a><\/p>\n

gmove<\/a><\/p>\n

hepius<\/a><\/p>\n

sleepy Joe Coffee<\/a><\/p>\n

d4 infrastructure<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652699089874{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-gmove-brand-book.jpg?id=22899) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

Fundamental Elements<\/h2>\n

There are many standalone pieces that make up the total identity system. Each component separately requires dedicated attention, but their collective purpose acts to constitute one standardized interaction with your customer. Below you will find some of the most important identity expression touch points.[\/vc_column_text][vc_tta_accordion active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Brand Tenants” tab_id=”1651577754539-931670e5-c431″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]It all begins with your brand\u2019s purpose and beliefs. The tenants should be articulate and accessible, clearly communicating those precepts to your organization and its audiences.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Logo System” tab_id=”1651580071782-42e3d11b-b060″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]A logo is the visual expression of your identity encapsulated. And since it will be found in every corner of your online assets and offline materials, having a logo system that can have continual appeal, unmistakable recognition, and express itself fittingly according to the medium creates a seamless and robust presence.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Color Schemes” tab_id=”1651580147550-ae54f0d2-a4c7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]We identify the most appropriate color palette that illustrates the brand\u2019s personality, values, and mission. Developing both a primary and secondary palette that overlap makes the brand flexible as it expresses itself over different mediums.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Font Guidelines” tab_id=”1651580192601-f3901bba-1051″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Establishing a primary font standard is used to keep a consistent reading experience and stay within brand guidelines. Selecting a font family with prioritizing weights for different components of content improves the user and brand experience.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Standard Templates” tab_id=”1651580255512-8d4c170f-9eff” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Creating standard templates equips your brand to handle the different ways customer experience what your offer. Templates for content and design content can consist of layouts, banners, margins, font applications, and other brand identity markers.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Web Protocols” tab_id=”1651580321549-3d27ec6d-f3e6″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Developing a web strategy that consists of approaches to each design and content feature of your web presence. Taking social media into consideration and other brand extensions of your website, the strategy should be sensitive to all forms of online interaction.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Asset Library” tab_id=”1652699540987-3fe98b79-67e4″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Growing a library of various asset formats sets a foundation for growth as different challenges and strategies emerge. Imagery, icons, font family folders, and plug-and-play media are some of the assets that can act as a brand identity building exercise and also serve to accommodate the organization\u2019s growing needs.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777060894737{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-identity-system.webp?id=27013) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]producing characteristic imprints[\/vc_column_text][vc_column_text css_animation=”slideInUp”] Identity System [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Standardizing Visual Identity Creating an Identity System is the definitive method for standardizing your brand\u2019s visual identity and its future iterations. OWDT designs a uniform system, producing characteristic imprints that users […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22897","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22897"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22897\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}