{"id":22928,"date":"2022-05-17T06:55:56","date_gmt":"2022-05-17T11:55:56","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=22928"},"modified":"2026-04-24T15:00:37","modified_gmt":"2026-04-24T20:00:37","slug":"information-architecture","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/information-architecture\/","title":{"rendered":"Information Architecture"},"content":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777060814375{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-ia.webp?id=27014) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Bringing logic to design[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Information Architecture<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”]<\/p>\n

Facilitate Intelligent User Interaction<\/h2>\n

Bringing logic to design is to bring clarity to the user experience. We use information architecture (IA) to organize various pages and\u00a0web design<\/a>\u00a0features that comprise product experiences across websites, blogs, software, and other digital products.<\/p>\n

Content plays a critical role in IA by informing design to imply an order that facilitates intelligent user interaction with your product. The goal is to keep the user informed of their position at any point in their journey. Well-implemented IA can lead to high user satisfaction; the bottom line.[\/vc_column_text][vc_column_text el_class=”extra_info”]<\/p>\n

Complementary Services<\/h2>\n

web design<\/a><\/p>\n

stakeholder research<\/a><\/p>\n

content audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

content strategy<\/a><\/p>\n

ui & ux strategy<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”side_list”]<\/p>\n

Clients Benefiting<\/h2>\n

the artisan center<\/a><\/p>\n

clear evaluations<\/a><\/p>\n

siddons-martin<\/a><\/p>\n

marine well<\/a><\/p>\n

healix<\/a><\/p>\n

chiyoda<\/a><\/p>\n

ocean alexander<\/a><\/p>\n

geophysical pursuit<\/a><\/p>\n

mercury energy<\/a><\/p>\n

nrg park<\/a><\/p>\n

hoover ferguson<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”showcase_3col”][vc_column el_class=”max-width”][vc_row_inner][vc_column_inner el_class=”showcase-full” css=”.vc_custom_1652789030219{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/pic-information-architecture.jpg?id=22930) !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

The Underlying Relationship<\/h2>\n

To create sound user experiences, we have to draw the overlapping connection and significance between our frame of reference, the state of content, and the user paradigm.[\/vc_column_text][vc_tta_accordion active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Frame of Reference” tab_id=”1651577754539-931670e5-c431″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Vision, Mission, and Values
\nValue Proposition
\nObjectives
\nResources
\nBudgets
\nExpertise
\nConstraints
\nTimeline[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”State of Content” tab_id=”1651580071782-42e3d11b-b060″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Strategy
\nAssets
\nTypes
\nVolume
\nOwnership[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”User Paradigm” tab_id=”1651580147550-ae54f0d2-a4c7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Target audience
\nRequirements
\nUser journeys
\nUser experience
\nUser satisfaction[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”page_hero saturated white_txt_hero” css=”.vc_custom_1777060814375{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-owdt-ia.webp?id=27014) !important;}”][vc_column el_class=”hero_content”][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Bringing logic to design[\/vc_column_text][vc_column_text css_animation=”slideInUp”] Information Architecture [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” el_class=”side_wrapper” el_id=”scroll_to”][vc_column el_class=”max-width”][vc_column_text el_class=”side_info”] Facilitate Intelligent User Interaction Bringing logic to design is to bring clarity to the user experience. We use information architecture (IA) to organize various pages and\u00a0web design\u00a0features that comprise product […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":22846,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22928","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=22928"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22928\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/22846"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=22928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}