{"id":23594,"date":"2022-07-11T13:06:23","date_gmt":"2022-07-11T18:06:23","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=23594"},"modified":"2026-04-19T12:07:22","modified_gmt":"2026-04-19T17:07:22","slug":"inorsa","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/inorsa\/","title":{"rendered":"Inorsa"},"content":{"rendered":"

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Inorsa<\/h1>\n

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Reimagining a brand for coverage<\/h2>\n

We assembled a sequence of leadership conversations starting with the importance of the brand and what it is envisioned for its future. Then we used that shared knowledge as a launching point for reimagining the new Inorsa brand identity and visuals. Inorsa wanted to expand its service offerings beyond telecommunication. Therefore we needed to suppress any visual language that restricted the brand. We started by replacing the cell tower as the brandmark with the newly molded hexagon grid icon. Then we uplifted the wordmark with a friendly, more confident sanserif type family.<\/p>\n

The new identity was impowered with a rich color palette, suggestive of Inorsa’s technology-centric nature. Then we used simple line art compositions with a pop of color from the new corporate color palette. We conceptualized a unique photographic style to enhance relevancy to all industries served by Inorsa. Lastly, we created a website that provides easy access to all service offerings with immense flexibility for future additions.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

prepare for service expansion<\/p>\n

Increase relevancy<\/p>\n

Improve Confidence<\/p>\n

Transmit Brand\u2019s Essence<\/p>\n

engage New Investors<\/p>\n

build brand awareness<\/p>\n

spark interest<\/p>\n

elevate brand experience[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n