{"id":23611,"date":"2022-07-12T13:34:31","date_gmt":"2022-07-12T18:34:31","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=23611"},"modified":"2026-01-05T06:34:49","modified_gmt":"2026-01-05T12:34:49","slug":"rule408","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/rule408\/","title":{"rendered":"Rule408"},"content":{"rendered":"

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Rule408<\/h1>\n

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Solving a federal legal challenge<\/h2>\n

Litigation often drags out due to posturing, which creates undesirable and unintended consequences. Hence, our legal system needed a solution. OWDT developed a comprehensive identity system and a discrete negotiation application as a branding and technology partner. The project included naming, positioning, and clear visual language. The name came from Rule 408 of the Federal Rules of Evidence, and the visual identity utilizes red stripes and blue lettering to broadcast a federal tone. We needed to avoid eye-straining colors, so we created a calmer innholder color palette for the application’s functional elements.<\/p>\n

Today Rule408 provides a platform for both sides to exchange offers without giving away their position, resulting in the best settlement in the shortest amount of time possible. And in 2022, Rule408 was introduced to the public as part of the “Ecosystem of Innovation” during a CLE that included four supreme court justices from three states and Stanford Law School staff.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

launch a new federal brand<\/p>\n

exude confidence<\/p>\n

create a digital ecosystem<\/p>\n

create a visitor experience<\/p>\n

user-friendly experience<\/p>\n

create a simple negotiation system[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n