{"id":25376,"date":"2024-12-03T12:43:58","date_gmt":"2024-12-03T18:43:58","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=25376"},"modified":"2026-04-23T11:36:46","modified_gmt":"2026-04-23T16:36:46","slug":"memorial-hermann","status":"publish","type":"page","link":"https:\/\/owdt.com\/seo-portfolio\/memorial-hermann\/","title":{"rendered":"Memorial Hermann"},"content":{"rendered":"

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Memorial Hermann<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_section el_class=”max-width achievement_content”][vc_row el_class=”left_col”][vc_column][vc_column_text]<\/p>\n

10 Years of SEO for Memorial Hermann<\/h2>\n

As one of the largest and most trusted healthcare systems in Texas, Memorial Hermann Health System is a cornerstone of health and wellness in the community. With a commitment to providing exceptional care, they recognized the growing need to establish a dominant digital presence to connect with patients, share valuable health information, and maintain their competitive edge. Memorial Hermann partnered with OWDT to develop and execute a comprehensive SEO strategy that would elevate their online visibility and ensure their website served as an effective resource for patients and medical professionals alike.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”right_col”][vc_column][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Traffic Increase<\/p>\n

900%<\/p>\n

Increase in traffic since Jan 2012\u0648 going from 90K per month to 942K per month.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Keywords Ranked<\/p>\n

70,000<\/p>\n

Keywords were indexed and ranked on the first two pages of search results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Speed Increase<\/p>\n

x12<\/p>\n

Website load time improvement not only boosted search engine rankings by meeting speed requirements, ensuring faster access to critical content but also enhanced user experience.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Local Reach Increase<\/p>\n

x280<\/p>\n

Geo-targeted and location-specific optimization free of branded keywords created a never seen before increase in local reach.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Conversion Increase<\/p>\n

168%<\/p>\n

Improving UI\/UX as part of the SEO project boosted conversion rates by streamlining navigation, enhancing mobile responsiveness, and simplifying access to key features like appointment scheduling, driving increased patient inquiries and bookings.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25379″ img_size=”2892×2924″ el_class=”scrollable_img port_image”][vc_raw_html css=”.vc_custom_1776803282000{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbWVtb3JpYWwtaGVybWFubi1zZW8tcmFua2luZy5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803294258{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbWVtb3JpYWwtaGVybWFubi1zZW8tY2xpY2tzLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803543671{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbWVtb3JpYWwtaGVybWFubi1zZW8tY29udmVyc2lvbnMubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”max-width pad_bottom_xl row_2_col_type_1″][vc_column][vc_row_inner el_class=”left_col no_action”][vc_column_inner][vc_column_text el_class=”content”]<\/p>\n

Challenges<\/h2>\n

Managing SEO for Memorial Hermann required addressing the complexities of a vast healthcare website with thousands of pages, including service offerings, physician directories, and health resources.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”right_col”][vc_column_inner][vc_column_text]<\/p>\n

Complex Site Structure<\/h3>\n

Memorial Hermann\u2019s website encompassed thousands of pages, including service details, physician directories, health resources, and patient tools. Optimizing this intricate structure required a strategic approach to ensure seamless navigation and clear categorization for both users and search engine crawlers.[\/vc_column_text][vc_column_text]<\/p>\n

Local SEO Focus<\/h3>\n

With multiple hospitals and clinics across Texas, Memorial Hermann needed a robust local SEO strategy to ensure each location ranked well for relevant searches. Geo-targeted optimizations and location-specific content were vital for connecting with local communities.[\/vc_column_text][vc_column_text]<\/p>\n

Meta Data Optimization<\/h3>\n

Meta titles, descriptions, and header tags across the site required significant improvement to better reflect targeted keywords and drive click-through rates. This involved crafting concise, keyword-rich metadata that aligned with user intent while adhering to character limits.[\/vc_column_text][vc_column_text]<\/p>\n

Permalink Corrections<\/h3>\n

Inconsistent and overly complex URLs posed a challenge for both users and search engines. Standardizing permalink structures was necessary to improve usability, boost SEO performance, and ensure a cleaner, more navigable site architecture.[\/vc_column_text][vc_column_text]<\/p>\n

Mobile Optimization<\/h3>\n

With a growing number of users accessing healthcare information on mobile devices, ensuring the site was fully optimized for mobile responsiveness was crucial. This included streamlining navigation, improving page load speeds, and optimizing layouts for smaller screens.[\/vc_column_text][vc_column_text]<\/p>\n

Healthcare Compliance<\/h3>\n

The healthcare industry\u2019s strict regulations required all SEO changes to comply with HIPAA and other legal guidelines, ensuring the privacy and security of sensitive patient information while maintaining SEO integrity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25406″ img_size=”2892×1730″ el_class=”scrollable_img port_image”][\/vc_column][\/vc_row][vc_section el_class=”max-width selected_portfolio”][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257225927{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Citizens-Bank-Thumb.webp?id=25380) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

Citizens Bank<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257250777{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/University-of-Illinois-Thumb.webp?id=25381) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

University of Illinois<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257273492{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Beis-Thumb.webp?id=25382) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

B\u00e9is<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”port_hero seo_port_hero fix_mobile_1 ” css=”.vc_custom_1776962200199{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-memorial-hermann.webp?id=26995) !important;}”][vc_column][vc_column_text el_class=”port_heading”] Memorial Hermann [\/vc_column_text][\/vc_column][\/vc_row][vc_section el_class=”max-width achievement_content”][vc_row el_class=”left_col”][vc_column][vc_column_text] 10 Years of SEO for Memorial Hermann As one of the largest and most trusted healthcare systems in Texas, Memorial Hermann Health System is a cornerstone of health and wellness in the community. With a commitment to providing exceptional care, […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":25404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-seo-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25376","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=25376"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25376\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25404"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=25376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}