{"id":25383,"date":"2024-12-03T15:12:59","date_gmt":"2024-12-03T21:12:59","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=25383"},"modified":"2026-04-23T11:37:27","modified_gmt":"2026-04-23T16:37:27","slug":"university-of-illinois","status":"publish","type":"page","link":"https:\/\/owdt.com\/seo-portfolio\/university-of-illinois\/","title":{"rendered":"University of Illinois"},"content":{"rendered":"

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University of Illinois<\/h1>\n

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2 Years of SEO for University of Illinois<\/h2>\n

As one of the nation\u2019s leading public research institutions, the University of Illinois holds a reputation for academic excellence and global impact. However, even a world-renowned institution must maintain a commanding digital presence to effectively connect with prospective students, faculty, researchers, and alumni. Recognizing the need to stay competitive in an increasingly digital-first world, the University of Illinois approached OWDT for a robust SEO strategy that would elevate their online visibility and user engagement.<\/p>\n

The university sought to optimize their vast online ecosystem, which included multiple campuses, research initiatives, and academic programs. Their primary goal was to improve search engine rankings, increase organic traffic, and ensure their website effectively communicated their mission to a global audience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”right_col”][vc_column][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Traffic Increase<\/p>\n

52%<\/p>\n

Increase in traffic since Jan 2014, going from 1.9M per month to 2.9M per month. This growth translated into significantly higher engagement across all departments and programs.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Keywords Ranked<\/p>\n

300,000<\/p>\n

Over 300,000 keywords were successfully ranked, with many new keywords indexed and ranking prominently on the first two pages of search results. This included a mix of academic, local, and general-interest terms, aligning with the University\u2019s diverse audience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Speed Increase<\/p>\n

x10<\/p>\n

Enhanced page load times, a simplified navigation structure, and strategically optimized content boosted overall user satisfaction, reducing bounce rates and increasing time spent on the site.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Global Reach<\/p>\n

x7<\/p>\n

The University saw a marked increase in international traffic due to targeted geo-optimization, strengthening its appeal to students and researchers worldwide.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Application Increase<\/p>\n

25%<\/p>\n

Academic departments and programs experienced improved search engine rankings, driving more applications, inquiries, and research collaborations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25388″ img_size=”2892×2712″ el_class=”scrollable_img port_image”][vc_raw_html css=”.vc_custom_1776803142005{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGdW5pdmVyc2l0eS1vZi1pbGxpbm9pc2Utc2VvLXJhbmtpbmcubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803150918{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGdW5pdmVyc2l0eS1vZi1pbGxpbm9pc2Utc2VvLWNsaWNrcy5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803181175{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGdW5pdmVyc2l0eS1vZi1pbGxpbm9pc2Utc2VvLWNvbnZlcnNpb25zLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”max-width pad_bottom_xl row_2_col_type_1″][vc_column][vc_row_inner el_class=”left_col no_action”][vc_column_inner][vc_column_text el_class=”content”]<\/p>\n

Challenges<\/h2>\n

Managing SEO for the University of Illinois required addressing its vast website architecture, optimizing for diverse audiences, and resolving technical issues like slow load times and outdated practices. A strategic approach was essential to improve visibility and user experience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”right_col”][vc_column_inner][vc_column_text]<\/p>\n

Complex Architecture<\/h3>\n

The University\u2019s website housed thousands of pages, including departmental sites, research publications, and admissions resources. Structuring and optimizing this vast network required a meticulous approach to ensure clarity and accessibility.[\/vc_column_text][vc_column_text]<\/p>\n

Keyword Strategy<\/h3>\n

Identifying and targeting relevant keywords was critical to capturing diverse audiences, from high school students to international researchers. This required in-depth keyword research, focusing on competitive academic and geographic terms.[\/vc_column_text][vc_column_text]<\/p>\n

Technical SEO Enhancements<\/h3>\n

Outdated technical elements, such as slow-loading pages, crawl errors, and indexing issues, needed to be addressed to ensure search engine bots could efficiently navigate the site.[\/vc_column_text][vc_column_text]<\/p>\n

Localized & Global SEO<\/h3>\n

With multiple campuses and international programs, the site needed to cater to local and global audiences. This required implementing geo-targeted SEO strategies and addressing language-specific indexing challenges.[\/vc_column_text][vc_column_text]<\/p>\n

Content Optimization<\/h3>\n

Academic content often lacked the SEO-friendly structure and readability required to rank effectively. We worked to balance SEO best practices with maintaining the University\u2019s authoritative tone.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25405″ img_size=”2892×2076″ el_class=”scrollable_img port_image”][\/vc_column][\/vc_row][vc_section el_class=”max-width selected_portfolio”][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257225927{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Citizens-Bank-Thumb.webp?id=25380) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

Citizens Bank<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733267536905{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Memorial-Hermann-Thumb.webp?id=25393) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

Memorial Hermann<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257273492{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Beis-Thumb.webp?id=25382) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

B\u00e9is<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”port_hero seo_port_hero fix_mobile_1″ css=”.vc_custom_1776962243569{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-university-of-illinois.webp?id=27001) !important;}”][vc_column][vc_column_text el_class=”port_heading”] University of Illinois [\/vc_column_text][\/vc_column][\/vc_row][vc_section el_class=”max-width achievement_content”][vc_row el_class=”left_col”][vc_column][vc_column_text] 2 Years of SEO for University of Illinois As one of the nation\u2019s leading public research institutions, the University of Illinois holds a reputation for academic excellence and global impact. However, even a world-renowned institution must maintain a commanding digital […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":25404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-seo-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25383","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=25383"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25383\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25404"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=25383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}