{"id":25427,"date":"2024-12-09T09:05:52","date_gmt":"2024-12-09T15:05:52","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=25427"},"modified":"2026-04-23T11:36:56","modified_gmt":"2026-04-23T16:36:56","slug":"morgan-stanley","status":"publish","type":"page","link":"https:\/\/owdt.com\/seo-portfolio\/morgan-stanley\/","title":{"rendered":"Morgan Stanley"},"content":{"rendered":"

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Morgan Stanley<\/h1>\n

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5 years of SEO for Morgan Stanley<\/h2>\n

Morgan Stanley, one of the world\u2019s leading financial institutions, partnered with OWDT to strengthen its digital presence and solidify its position as a trusted global brand. With a robust portfolio of services catering to investors, businesses, and institutions, Morgan Stanley recognized the growing importance of a strong online presence in an increasingly digital financial landscape. OWDT collaborated with Morgan Stanley over five years to implement an advanced SEO strategy designed to elevate search rankings, drive traffic, and deliver measurable results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”right_col”][vc_column][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Traffic Increase<\/p>\n

144%<\/p>\n

Monthly traffic grew from 450,000 in January 2019 to over 1.1 million by February 2024.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Keywords Ranked<\/p>\n

50,000<\/p>\n

The number of keywords ranked in the top 20 search results grew from 20,000 to over 50,000.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”item”][vc_column_inner][vc_column_text el_class=”inner_col”]Increase in Conversion Rates<\/p>\n

85%<\/p>\n

Enhanced site structure, faster load times, and improved navigation contributed to an 85% increase in conversion metrics, including lead generation and client inquiries.[\/vc_column_text][vc_column_text el_class=”inner_col right_col”]Year-Over-Year Growth in Revenue<\/p>\n

60%<\/p>\n

The number of qualified leads generated through the website increased by 60% year-over-year.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25429″ img_size=”2892×2878″ el_class=”scrollable_img port_image”][vc_raw_html css=”.vc_custom_1776803332457{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbW9yZ2FuLXN0YW5sZXktc2VvLXJhbmtpbmcubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803340377{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbW9yZ2FuLXN0YW5sZXktc2VvLWNsaWNrcy5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803349146{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbW9yZ2FuLXN0YW5sZXktc2VvLWNvbnZlcnNpb25zLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNFJTBB[\/vc_raw_html][vc_raw_html css=”.vc_custom_1776803358658{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGbW9yZ2FuLXN0YW5sZXktc2VvLXJldmVudWUubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”max-width pad_bottom_xl row_2_col_type_1″][vc_column][vc_row_inner el_class=”left_col no_action”][vc_column_inner][vc_column_text el_class=”content”]<\/p>\n

Challenges<\/h2>\n

Morgan Stanley faced the challenge of standing out in a highly competitive financial sector while optimizing a vast content-rich website. Addressing technical SEO issues, expanding keyword rankings, and implementing a global strategy to reach diverse markets were critical to enhancing visibility and maintaining their reputation as an industry leader.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”right_col”][vc_column_inner][vc_column_text]<\/p>\n

Highly Competitive Financial Sector<\/h3>\n

Standing out in the competitive financial industry required targeting highly sought-after keywords while maintaining compliance with stringent regulations and a professional tone.[\/vc_column_text][vc_column_text]<\/p>\n

Vast Content Landscape<\/h3>\n

Morgan Stanley\u2019s extensive website included service offerings, insights, and client resources, all of which required optimization for clarity, accessibility, and search engine visibility.[\/vc_column_text][vc_column_text]<\/p>\n

Technical SEO Overhaul<\/h3>\n

Resolving crawl errors, optimizing page load speeds, and ensuring efficient indexing were critical to enhancing site performance and search engine rankings.[\/vc_column_text][vc_column_text]<\/p>\n

Keyword Strategy & Expansion<\/h3>\n

Identifying and ranking for competitive keywords demanded an in-depth analysis of industry-specific terms to capture diverse audiences, from institutional clients to individual investors.[\/vc_column_text][vc_column_text]<\/p>\n

Global SEO Strategy<\/h3>\n

As a global brand, Morgan Stanley required geo-targeted strategies to reach international audiences while maintaining localized relevance across key markets.[\/vc_column_text][vc_column_text]<\/p>\n

Content Optimization<\/h3>\n

Striking a balance between delivering authoritative, informative content and optimizing for search engine algorithms was essential for maintaining Morgan Stanley\u2019s credibility and visibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”25435″ img_size=”2892×2880″ el_class=”scrollable_img port_image”][\/vc_column][\/vc_row][vc_section el_class=”max-width selected_portfolio”][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733257225927{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Citizens-Bank-Thumb.webp?id=25380) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

Citizens Bank<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733757149349{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Pape-Dawson-Thumb.webp?id=25394) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

Pape-Dawson<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”item”][vc_column][vc_column_text el_class=”image” css=”.vc_custom_1733757219606{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Beis-Thumb.webp?id=25382) !important;}”][\/vc_column_text][vc_column_text el_class=”title”]<\/p>\n

B\u00e9is<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”description”]In today\u2019s mobile-driven world, ensuring your e-commerce site is mobile-friendly is crucial. Our service focuses on creating a seamless shopping experience on all devices, which leads to improved mobile search rankings and increased mobile traffic.[\/vc_column_text][vc_column_text el_class=”arrow-cta small”]DISCOVER MORE<\/a>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”port_hero seo_port_hero fix_mobile_1″ css=”.vc_custom_1776962211944{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-morgan-stanley.webp?id=26997) !important;}”][vc_column][vc_column_text el_class=”port_heading”] Morgan Stanley [\/vc_column_text][\/vc_column][\/vc_row][vc_section el_class=”max-width achievement_content”][vc_row el_class=”left_col”][vc_column][vc_column_text] 5 years of SEO for Morgan Stanley Morgan Stanley, one of the world\u2019s leading financial institutions, partnered with OWDT to strengthen its digital presence and solidify its position as a trusted global brand. With a robust portfolio of services catering to […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":25404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-seo-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25427","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=25427"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25427\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/25404"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=25427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}