{"id":25892,"date":"2025-06-20T13:36:22","date_gmt":"2025-06-20T18:36:22","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=25892"},"modified":"2025-12-24T04:33:20","modified_gmt":"2025-12-24T10:33:20","slug":"nrg-park","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/nrg-park\/","title":{"rendered":"NRG Park"},"content":{"rendered":"

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NRG Park<\/h1>\n

[\/vc_column_text][vc_single_image image=”25914″ img_size=”full” el_class=”port_hero_logo”][\/vc_column][\/vc_row][vc_row el_class=”port_content”][vc_column][vc_column_text el_class=”port_first_col”]<\/p>\n

Web Design | NRG Park<\/h2>\n

OWDT has once again had the privilege of reimagining the NRG Park website for the second time! This redesign marks a significant milestone in our ongoing collaboration with one of Houston\u2019s most iconic entertainment destinations. Our goal was to create a digital experience that not only matched the scale and energy of NRG Park\u2019s live events but also provided a seamless, engaging interface for its diverse visitors\u2014from sports fans and concert-goers to trade show attendees and event organizers.<\/p>\n

The new NRG Park website is a digital platform that embodies innovation, functionality, and seamless user experience. This project stands as a testament to the transformative power of well-crafted design systems and the strategic use of design components.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

stakeholder research<\/a><\/p>\n

marketing audit<\/a><\/p>\n

competitive audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

information architecture design<\/a><\/p>\n

ui & ux strategy<\/a><\/p>\n

cms development<\/a><\/p>\n

web design<\/a><\/p>\n

SEO services<\/a><\/p>\n

hosting<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

showcase event diversity<\/p>\n

improve user experience<\/p>\n

increase ticket sales and bookings<\/p>\n

unify brand presence<\/p>\n

enhance mobile responsiveness<\/p>\n

streamline venue information access<\/p>\n

integrate social media engagement<\/p>\n

support scalable content management<\/p>\n

facilitate event discovery<\/p>\n

boost community and partner engagement[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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The design system<\/h2>\n

A design system is more than just a collection of visual elements; it is the foundation upon which scalable, consistent, and efficient digital experiences are built. For a platform as dynamic and multifaceted as NRG Park\u2019s, the complexity of creating such a system was both a challenge and an opportunity. From defining reusable components like buttons, typography hierarchies, and interactive modules to ensuring adaptability across devices and user journeys, every detail required meticulous planning and execution.[\/vc_column_text][vc_column_text el_class=”port_col_right no_title”]The result is a website that not only reflects NRG Park\u2019s vibrant brand but also delivers an intuitive, accessible, and future-ready experience for its diverse audience.<\/p>\n

The design system we developed ensures consistency across every touchpoint while allowing for flexibility and growth as NRG Park continues to evolve.[\/vc_column_text][vc_single_image image=”25896″ img_size=”2892×1688″ alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432384922{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1kaXJlY3Rpb25zLW93ZHQtcG9ydGZvbGlvLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_single_image image=”25897″ img_size=”2892×1688″ alignment=”center” el_class=”port_image”][vc_single_image image=”25898″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432425964{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1sYXlvdXQtb3dkdC1wb3J0Zm9saW8ubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][vc_single_image image=”25899″ img_size=”full” alignment=”center” el_class=”port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Immersive & Modular Platform<\/h2>\n

The redesigned NRG Park website, is a powerful reflection of the venue\u2019s scale, diversity, and cultural significance in Houston.<\/p>\n

From the outset, we recognized the need for a digital presence that could match the energy and variety of NRG Park\u2019s many events\u2014from NFL games and major concerts to rodeos, conventions, and family expos. Our redesign focused on creating an immersive, modular platform capable of dynamically presenting content across multiple user groups and event types.[\/vc_column_text][vc_column_text el_class=”port_col_right no_title”]To accomplish this, OWDT developed a custom event display system that not only highlights current and upcoming events but also makes ticket purchasing and event discovery intuitive and engaging. We also integrated an aggregated social media feed, allowing users to engage with real-time updates and community-generated content directly on the site. A dynamic FAQ system helps reduce friction for visitors seeking logistical information, while enhanced navigation and interactive components ensure quick access to venue details, parking info, and booking options.[\/vc_column_text][vc_single_image image=”25900″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432455470{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1tdWx0aW1lZGlhLW93ZHQtcG9ydGZvbGlvLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_single_image image=”26558″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432468229{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1zaXplcy1vd2R0LXBvcnRmb2xpby5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_column_text el_class=”port_col_left”]<\/p>\n

Bold, Energetic, & Accessible<\/h2>\n

Beyond its functionality, the new design captures the vibrant brand of NRG Park\u2014bold, energetic, and accessible\u2014through rich visuals, motion, and a layout optimized for storytelling. The result is a future-ready digital platform that enhances visitor satisfaction, increases venue booking inquiries, and provides a scalable foundation for growth as NRG Park continues to serve as one of the region\u2019s premier destinations for entertainment and events.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

The Type System<\/h2>\n

The type system was designed to balance boldness with clarity, ensuring that headlines command attention while body text remains highly legible. We implemented a hierarchical structure that supports quick scanning and seamless navigation, essential for a content-rich site serving diverse audiences. The typography complements the overall brand identity\u2014modern, energetic, and accessible\u2014while maintaining consistency throughout the user journey.[\/vc_column_text][vc_single_image image=”26559″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432486550{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1zaW5nbGUtZXZlbnQtb3dkdC1wb3J0Zm9saW8ubXA0JTIyJTIwdHlwZSUyMCUzRCUyMCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][vc_single_image image=”26562″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”26563″ img_size=”full” alignment=”center” el_class=”port_image_right”][vc_single_image image=”25903″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432503006{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1jYWxlbmRhci1vd2R0LXBvcnRmb2xpby5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_single_image image=”25904″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432510942{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1ldmVudHMtdGlja2V0cy1vd2R0LXBvcnRmb2xpby5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][vc_single_image image=”25905″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766432518078{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRm5yZy1tYXBzLW93ZHQtcG9ydGZvbGlvLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

Portfolio<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n