{"id":26083,"date":"2025-08-27T14:20:05","date_gmt":"2025-08-27T19:20:05","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=26083"},"modified":"2025-12-24T11:27:04","modified_gmt":"2025-12-24T17:27:04","slug":"gorev","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/gorev\/","title":{"rendered":"GoRev"},"content":{"rendered":"

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GoRev<\/h1>\n

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Repositioning a healthcare innovator<\/h2>\n

OWDT partnered with GoRev, a provider of integrated health information systems, to lead a full-scale brand transformation\u2014one that would align more closely with their future-facing technology and disruptive position within the healthcare industry.<\/p>\n

GoRev\u2019s new identity was crafted to visually articulate its core values: innovation, precision, and momentum. We departed from the sterile and dated aesthetic typical of medical tech, embracing a visual language rooted in sharp angles, asymmetry, and geometric strength. These design decisions communicate GoRev\u2019s confident departure from convention and its role as a challenger brand.<\/p>\n

A bold gradient system was introduced as a central visual element\u2014signaling fluidity, adaptability, and continuous progress. The new logo reflects this same directionality and clarity, serving as a visual anchor for the entire identity system.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

stakeholder research<\/a><\/p>\n

marketing audit<\/a><\/p>\n

usability testing<\/a><\/p>\n

user persona discovery<\/a><\/p>\n

brand brief<\/a><\/p>\n

branding<\/a><\/p>\n

information architecture design<\/a><\/p>\n

ui & ux strategy<\/a><\/p>\n

cms development<\/a><\/p>\n

web design<\/a><\/p>\n

seo services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

reposition to innovation and disruption<\/p>\n

differentiate visually<\/p>\n

establish a bold, modern visual identity<\/p>\n

a logo that embodies precision and momentum<\/p>\n

create a cohesive visual system<\/p>\n

consistent design language<\/p>\n

redesign the website to align with the new brand<\/p>\n

improve user experience<\/p>\n

communicate technological sophistication<\/p>\n

build a scalable, future-ready digital presence[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Usability and Visual Storytelling<\/h2>\n

The redesign of the GoRev website followed the same design philosophy: bold, dynamic, and intentional. The site structure and interface were optimized not only for usability but for visual storytelling\u2014reinforcing the brand\u2019s disruptive edge while offering a streamlined experience for healthcare providers and administrators.[\/vc_column_text][vc_column_text el_class=”port_col_right no_title”]Subtle depth, layered compositions, and clean typographic hierarchies make the site both visually engaging and highly functional. Every element was developed to reflect GoRev\u2019s mission to modernize healthcare delivery through technology that is as thoughtful as it is powerful.[\/vc_column_text][vc_single_image image=”26088″ img_size=”full” alignment=”center” el_class=”port_image”][vc_raw_html css=”.vc_custom_1766597222339{margin-bottom: 25px !important;}”]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUyMCUzRCUyMCUyMmh0dHBzJTNBJTJGJTJGb3dkdG5ld3N0Zy53cGVuZ2luZS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRmdvcmV2LW93ZHQtcG9ydGZvbGlvLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_single_image image=”26095″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”26089″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”26087″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”26090″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”26086″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n