{"id":27366,"date":"2026-02-11T15:47:59","date_gmt":"2026-02-11T21:47:59","guid":{"rendered":"https:\/\/owdtnewstg.wpengine.com\/?page_id=27366"},"modified":"2026-04-27T13:49:03","modified_gmt":"2026-04-27T18:49:03","slug":"analytics-audit","status":"publish","type":"page","link":"https:\/\/owdt.com\/services\/data-analytics-services\/analytics-audit\/","title":{"rendered":"Analytics Audit"},"content":{"rendered":"

[vc_row el_class=”page_hero analytics_audit_hero white_txt_hero” css=”.vc_custom_1777054725585{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/data-integrity-analytics-audit.webp?id=27382) !important;}”][vc_column el_class=”hero_content”][vc_column_text el_class=”blurrycircle1″][\/vc_column_text][vc_column_text el_class=”blurrycircle2″][\/vc_column_text][vc_column_text el_class=”blurrycircle3″][\/vc_column_text][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Data Integrity[\/vc_column_text][vc_column_text css_animation=”slideInUp”]<\/p>\n

Analytics Audit<\/h1>\n

[\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”page-content text-center” el_id=”scroll_to”][vc_column el_class=”max-width pad_lr_0″][vc_column_text css_animation=”slideInUp” el_class=”heading”]<\/p>\n

Tracking & Data Integrity Audit<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=”slideInUp” el_class=”description”]A comprehensive health check that identifies tracking gaps,
\ndata integrity issues, and configuration problems, then delivers
\na clear fix plan.[\/vc_column_text][vc_column_text css_animation=”slideInUp” el_class=”arrow-cta small”]<\/p>\n

Commission An Audit<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”single-banner set_width_max”][vc_column el_class=”max-width pad_lr_0″][vc_single_image image=”27525″ img_size=”full” alignment=”center” el_class=”wpb_single_image”][\/vc_column][\/vc_row][vc_row el_class=”side_wrapper max-width side_margin”][vc_column el_class=”content_wrapper”][vc_column_text el_class=”accordion_first_col”]<\/p>\n

What\u2019s Included<\/h2>\n

Conduct a comprehensive analytics audit to identify tracking gaps, data inconsistencies, and configuration issues that impact reporting accuracy. Review tag firing, conversion logic, filters, and privacy settings to ensure measurement integrity across key flows. Deliver a prioritized remediation roadmap, so your team can resolve issues efficiently and restore confidence in your data.<\/p>\n

[\/vc_column_text][vc_tta_accordion section_title_tag=”h3″ active_section=”1″ el_class=”accordion_second_col”][vc_tta_section title=”Tracking Review” tab_id=”1651577754539-931670e5-c431″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Check tag firing, event accuracy, and data consistency across key flows.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Conversion Check” tab_id=”1651580071782-42e3d11b-b060″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Validate goals, key events, and funnel logic for correctness and completeness.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Config Review” tab_id=”1651580147550-ae54f0d2-a4c7″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Review filters, views, settings, and setup choices that can distort reporting.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Compliance Review” tab_id=”1652437756627-29fa0086-cd5f” el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Evaluate privacy and consent considerations as part of measurement readiness.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Fix Roadmap” tab_id=”1770656228967-373e3712-9bd9″ el_class=”accordion_head”][vc_column_text el_class=”accordion-disc”]Deliver a prioritized remediation plan and walk through it in a debrief.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1776790792142{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/Morgan-Stanley-portfolio-by-owdt-1.webp?id=27427) !important;}” el_class=”case_study_box max-width pad_lr_0 withlink box_hover”][vc_column][vc_row_inner el_class=”info_box”][vc_column_inner][vc_column_text el_class=”client_name”]Client<\/p>\n

Morgan Stanley<\/h6>\n

[\/vc_column_text][vc_column_text el_class=”discipline”]Discipline<\/p>\n

International SEO<\/h6>\n

[\/vc_column_text][vc_column_text el_class=”sector”]Sector<\/p>\n

Finance<\/h6>\n

[\/vc_column_text][vc_column_text el_class=”action port_actions”]Request Case Study<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”page-content text-center”][vc_column el_class=”max-width pad_lr_0″][vc_column_text css_animation=”slideInUp” el_class=”heading”]<\/p>\n

Fix What\u2019s Broken<\/h2>\n

[\/vc_column_text][vc_column_text css_animation=”slideInUp” el_class=”description”]If you do not trust your data, you cannot trust your decisions.<\/p>\n

Our audit identifies gaps, integrity issues, and configuration
\nproblems, then delivers a prioritized roadmap to get your
\nanalytics back to reliable.[\/vc_column_text][vc_column_text css_animation=”slideInUp” el_class=”arrow-cta small”]<\/p>\n

Audit My Website Analytics<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_section el_class=”carousel_cards carousel_cards_service_page data_analytics_carousel_cards pad_lr_0 margin_t_80″][vc_row][vc_column][vc_column_text]

GA4 Setup<\/h2><\/div>

Implement or migrate to GA4 with clear events, reliable conversions, and KPI-focused reporting.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
GA4 Setup<\/a><\/div><\/div><\/article>

Tag Manager<\/h2><\/div>

Build a governed GTM container for centralized, consistent, and scalable tracking.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Tag Manager<\/a><\/div><\/div><\/article>

Search Console<\/h2><\/div>

Connect search intent to outcomes by unifying queries, landing pages, and performance with analytics.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Search Console<\/a><\/div><\/div><\/article>

BigQuery<\/h2><\/div>

Export and structure analytics data for large-scale analysis, deeper segmentation, and cross-platform integration.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
BigQuery<\/a><\/div><\/div><\/article>

E-commerce \r\n
Tracking<\/h2><\/div>

Track product activity and transactions accurately to reflect true ROI.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
E-commerce \r\n
Tracking<\/a><\/div><\/div><\/article>

Analytics Audit<\/h2><\/div>

Review your setup to find gaps, improve data integrity, and deliver a prioritized remediation roadmap.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Analytics Audit<\/a><\/div><\/div><\/article>

Dashboards<\/h2><\/div>

Turn complex metrics into interactive dashboards aligned with business decisions.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Dashboards<\/a><\/div><\/div><\/article>

Reporting<\/h2><\/div>

Deliver recurring performance narratives focused on recommendations and next actions, not just numbers.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Reporting<\/a><\/div><\/div><\/article>

Measurement \r\n
Plan<\/h2><\/div>

Define KPIs, event taxonomy, and conversions to keep tracking consistent across teams and tools.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Measurement \r\n
Plan<\/a><\/div><\/div><\/article>

Consent Ready<\/h2><\/div>

Align tracking with privacy and consent requirements to keep measurement compliant and future-proof.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Consent Ready<\/a><\/div><\/div><\/article>

Data Pipelines<\/h2><\/div>

Move data to a warehouse with automated, reliable processes and consistent metrics.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Data Pipelines<\/a><\/div><\/div><\/article>

Attribution \r\n
Strategy<\/h2><\/div>

Set measurement standards to reduce bias and reveal what drives growth.<\/p><\/div>

DISCOVER MORE<\/a><\/div>
Attribution \r\n
Strategy<\/a><\/div><\/div><\/article><\/div>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”page_hero analytics_audit_hero white_txt_hero” css=”.vc_custom_1777054725585{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/data-integrity-analytics-audit.webp?id=27382) !important;}”][vc_column el_class=”hero_content”][vc_column_text el_class=”blurrycircle1″][\/vc_column_text][vc_column_text el_class=”blurrycircle2″][\/vc_column_text][vc_column_text el_class=”blurrycircle3″][\/vc_column_text][vc_column_text css_animation=”slideInDown” el_class=”hero_small_text”]Data Integrity[\/vc_column_text][vc_column_text css_animation=”slideInUp”] Analytics Audit [\/vc_column_text][vc_column_text el_class=”hero_scroll_text” el_id=”downClick”]Scroll Down[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”page-content text-center” el_id=”scroll_to”][vc_column el_class=”max-width pad_lr_0″][vc_column_text css_animation=”slideInUp” el_class=”heading”] Tracking & Data Integrity Audit [\/vc_column_text][vc_column_text css_animation=”slideInUp” el_class=”description”]A comprehensive health check that identifies tracking gaps, data integrity issues, and configuration problems, then delivers a clear fix plan.[\/vc_column_text][vc_column_text […]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":27346,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sub-services.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27366","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/27366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=27366"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/27366\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/27346"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=27366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}