{"id":353,"date":"2021-05-05T05:07:11","date_gmt":"2021-05-05T05:07:11","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=353"},"modified":"2026-01-05T06:36:51","modified_gmt":"2026-01-05T12:36:51","slug":"siddons-martin","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/siddons-martin\/","title":{"rendered":"Siddons Martin"},"content":{"rendered":"

[vc_row el_class=”port_hero fix_mobile_1″ css=”.vc_custom_1767616608366{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-siddons-martin.webp?id=26963) !important;}”][vc_column][vc_column_text el_class=”port_heading”]<\/p>\n

Siddons Martin<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”port_content”][vc_column][vc_column_text el_class=”port_first_col”]<\/p>\n

Challenges<\/h2>\n

Siddon Martin\u2019s previous website revolved around only one segment of emergency vehicles: fire trucks. The company has an entire portfolio of emergency vehicles consisting of airport, EMS, wildland, and EVS solutions yet when users browsed it only appeared to only sell fire solutions. This was an opportunity lost. Customers prefer to find everything that is offered and make their decisions from within that selection. From the user perspective, this information should be accessed as quickly and intuitively as possible.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Market Research<\/a><\/p>\n

Marketing Audit<\/a><\/p>\n

Competitive Audit<\/a><\/p>\n

Content Audit<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Strengthen Brand Preception<\/p>\n

Develop a Consistent Experience<\/p>\n

Becoming More Client-Centric<\/p>\n

Developing In-Production Live View<\/p>\n

360\u00b0 Product Experience<\/p>\n

360\u00b0 Dealership Experience<\/p>\n

Increase Web Engagement<\/p>\n

Outperform Competitors<\/p>\n

Instill a Sense of Pride[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”port_content”][vc_single_image image=”21358″ img_size=”full” alignment=”center” el_class=”port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Customers<\/h2>\n

New customers had difficulty finding the corresponding regional offices and their points of contact to service their inquiries. The contact list did not explicitly provide this information and it sent customers on a more often than not the unsuccessful journey. Furthermore, the navigational features of the previous site were lackluster and trial some for some users. Existing customers were interested in knowing the status of their purchases and where those vehicles were in the assembly line, a request, and service that could not be satisfied with the functionality of the previous website.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Insights<\/h2>\n

We planned interviews and observed live client browsing behaviors. We found that over 70% of users were not able to find points of contact for the specific products\/services they were searching for. Additionally, finding the status of an existing order was a struggle.[\/vc_column_text][vc_single_image image=”21356″ img_size=”full” alignment=”center” el_class=”port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Strategies<\/h2>\n

Our strategy was to streamline the navigational journey to help users find contact information. We created smart contact forms to match the prospective buyer to the correct department in two clicks. We reviewed the user experience of potential clients to capture the buying experience and found it was difficult to submit inquiries and see all available products\/services. To address the limited product presentation, we proposed a design that would showcase and organize all product offerings at a glance upon visiting the Homepage.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

The Concept<\/h2>\n

OWDT realized that the best solution to Siddon Martin\u2019s challenges was to create a real-time in-production module to show the manufacturing status of customer vehicles. This could eliminate the back-and-forth communication and any preventable errors in manufacturing. This allowed customers to monitor the progress and step-in if the product was not being built to spec or if there were any issues in development. This solution had the potential to spare Siddons Martin from unnecessary manufacturing losses and would help keep customers satisfied.[\/vc_column_text][vc_single_image image=”21351″ img_size=”full” alignment=”center” el_class=”port_image_left port_image”][vc_single_image image=”21359″ img_size=”full” alignment=”center” el_class=”port_image_right port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

The Big aha moment<\/h2>\n

We believed the residual benefit was the strong appeal to prospective customers who could see their future purchases take place in a transparent and collaborative lens. This all amounted to an opportunity to increase sales.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Tactics & Execution<\/h2>\n

The best way to materialize the solution we proposed was for us to consider showcasing a collection of photos taken by the production line manager for each vehicle in each stage of its assembly process. Production managers would upload the images to the server using their devices. The website would automatically organize the images into their final destinations of the production timeline. The images would be time-stamped and organized for display, ease of discovery, and user optimization. This served two purposes, one as a real-time view of the vehicle\u2019s current stage of production, and secondly as a way to audit materials and parts by entering an order number or vehicle name into the in-production search box. The end goals were to increase customer satisfaction through quality assurance and for Siddons Martin to reduce errors and manufacturing costs.[\/vc_column_text][vc_single_image image=”21547″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”21354″ img_size=”full” alignment=”center” el_class=”port_image_left port_image”][vc_single_image image=”21353″ img_size=”full” alignment=”center” el_class=”port_image_right port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Results<\/h2>\n

The end results were spectacular. The development of a new design, navigational experience, and in-production module helped Siddons Martin increase sales on all available products. As we widened the scope of offerings presented to the customer, Siddons was able to increase interest in their other segments that customers did not originally visit the site for.[\/vc_column_text][vc_single_image image=”21352″ img_size=”full” alignment=”center” el_class=”port_image_left port_image”][vc_single_image image=”21355″ img_size=”full” alignment=”center” el_class=”port_image_right port_image”][vc_single_image image=”1238″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”21251″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”slideFormPopup”][vc_column el_class=”port_content_center inner_slideFormPopup”][vc_column_text el_class=”popup_form step_two form_one”]<\/p>\n

\n

Have Us Contact You<\/p>\n

\n

<\/p>\n

CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n