{"id":416,"date":"2021-05-05T07:30:16","date_gmt":"2021-05-05T12:30:16","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=416"},"modified":"2026-01-05T06:04:15","modified_gmt":"2026-01-05T12:04:15","slug":"ocean-alexander","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/ocean-alexander\/","title":{"rendered":"Ocean Alexander"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;port_hero fix_mobile_1&#8243; css=&#8221;.vc_custom_1767614652392{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-ocean-alexander.webp?id=26958) !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port_heading&#8221;]<\/p>\n<h1>Ocean Alexander<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_content&#8221;][vc_column][vc_column_text el_class=&#8221;port_first_col&#8221;]<\/p>\n<h2>The Story<\/h2>\n<p>As one of the top five superyacht builders in the world, Ocean Alexander needed to serve its customers, where they are, with exactly what they want. Technology offered unprecedented ways to achieve this therefore OWDT as one of the web-based technology pioneers was tasked to design and build a new flagship website for the Ocean Alexander.<\/p>\n<p>The new site needed to speak with all the elegance and prestige of the brand, while delivering to the very highest of user expectations. Ocean Alexander also needed their existing offering to be a flexible system that could evolve over time \u2013 a departure from the era\u2019s prevailing design conventions, where websites were completely replaced every 24 months. The new experience is fully scalable, meaning the brand is now positioned to tell its story no matter what story the future holds.<\/p>\n<p>By providing customers with an alluring digital experience that imparts all the elegance and luxury of Ocean Alexander, OWDT has ensured that users not only become guests but also brand evangelists. Thanks to a few digital initiatives, online contact form submissions increased by 10% resulting in 7% growth in online leads to sales conversions, and the mobile revenue increase of 68%.[\/vc_column_text][vc_column_text el_class=&#8221;port_third_col&#8221;]<\/p>\n<h2>Services Utilized<\/h2>\n<p><a href=\"\/stakeholder-research\/\">Stakeholder Research<\/a><\/p>\n<p><a href=\"\/market-research\/\">Market Research<\/a><\/p>\n<p><a href=\"\/competitive-audit\/\">Competitive Audit<\/a><\/p>\n<p><a href=\"\/usability-testing\/\">Usability Testing<\/a><\/p>\n<p><a href=\"\/information-architecture\/\">Information Architecture Design<\/a><\/p>\n<p><a href=\"\/ui-ux-strategy\/\">UI &amp; UX Strategy<\/a><\/p>\n<p><a href=\"\/cms\/\">CMS Development<\/a><\/p>\n<p><a href=\"\/services\/web-design\/\">Web Design<\/a><\/p>\n<p><a href=\"\/hosting\/\">Hosting<\/a><\/p>\n<p><a href=\"\/security\/\">Security<\/a><\/p>\n<p><a href=\"\/services\/seo\/\">SEO services<\/a>[\/vc_column_text][vc_column_text el_class=&#8221;port_second_col&#8221;]<\/p>\n<h2>Client Goals<\/h2>\n<p>Simplify the Navigation<\/p>\n<p>Promote OA\u2019s Luxury Lifestyle<\/p>\n<p>Attract World\u2019s Millionaires<\/p>\n<p>Increase Demand for Products<\/p>\n<p>Engage New Audience<\/p>\n<p>Demonstrate Products Details<\/p>\n<p>Retain Heritage Credibility[\/vc_column_text][vc_column_text el_class=&#8221;port_actions&#8221;]<\/p>\n<div><a class=\"external\" href=\"https:\/\/oceanalexander.com\/\" target=\"_blank\" rel=\"noopener\">VISIT WEBSITE<\/a> <a href=\"\/our-awards\/\">AWARDS<\/a><\/div>\n<div class=\"form_popup_open\" data-form=\"form_one\"><a>COMMISSION A BUILD<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_gallery_images&#8221;][vc_column][vc_single_image image=&#8221;21337&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21596&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image_left&#8221;][vc_single_image image=&#8221;21597&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image_right&#8221;][vc_single_image image=&#8221;21336&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21536&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_raw_html el_class=&#8221;port-video&#8221;]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMmF1dG8lMjIlM0UlMEElMjAlMjAlM0Nzb3VyY2UlMjBzcmMlMjAlM0QlMjAlMjJodHRwcyUzQSUyRiUyRm93ZHRuZXdzdGcud3BlbmdpbmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkZlbmdpbmVlcmluZy0xMjgwLm1wNCUyMiUyMHR5cGUlMjAlM0QlMjAlMjJ2aWRlbyUyRm1wNCUyMiUyMCUyRiUzRSUwQSUzQyUyRnZpZGVvJTNF[\/vc_raw_html][vc_single_image image=&#8221;21333&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;ak_maxwidth&#8221;][vc_column el_class=&#8221;port_content_center&#8221;][vc_column_text]<\/p>\n<h2>Explore More from OWDT<\/h2>\n<p>Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=&#8221;port_actions&#8221;]<\/p>\n<div><a href=\"\/portfolio\/\">PORTFOLIO<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;slideFormPopup&#8221;][vc_column el_class=&#8221;port_content_center inner_slideFormPopup&#8221;][vc_column_text el_class=&#8221;popup_form step_two form_one&#8221;]<\/p>\n<div class=\"popup_title\">\n<p class=\"popup_title_p\">Have Us Contact You<\/p>\n<div class=\"popup_close\">\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/wrecka\/images\/popup_close.svg\" \/><\/p>\n<h6 class=\"popup_close_p\">CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n<p><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_5' ><div id='gf_5' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_5' id='gform_5'  action='\/wp-json\/wp\/v2\/pages\/416#gf_5' data-formid='5' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_5' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_5_7\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_7'>Name<\/label><div class='ginput_container'><input name='input_7' id='input_5_7' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_5_7'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_5_1\" class=\"gfield gfield--type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_1'>Full Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_5_1' type='text' value='' class='large'   tabindex='49' placeholder='Full Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_5_4\" class=\"gfield gfield--type-phone gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_4'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_4' id='input_5_4' type='tel' value='' class='large' tabindex='50' placeholder='Phone' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_5_3\" class=\"gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_3'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_3' id='input_5_3' type='email' value='' class='large' tabindex='51'  placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_5_5\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_5'>Desired Services<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_5_5' type='text' value='' class='large'   tabindex='52' placeholder='Desired Services' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_5_6\" class=\"gfield gfield--type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_5_6'>Message<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_6' id='input_5_6' class='textarea large' tabindex='53'   placeholder='Message' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_5' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='SUBMIT' tabindex='54' \/> <input type='hidden' name='gform_ajax' value='form_id=5&amp;title=&amp;description=&amp;tabindex=49&amp;theme=gravity-theme&amp;styles=[]&amp;hash=dc56d1640a27e4833ce015e316dfc0fe' \/><input type='hidden' class='gform_hidden' name='gform_submission_speeds' value='{&quot;pages&quot;:[]}' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_5' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_5' id='gform_theme_5' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_5' id='gform_style_settings_5' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_5' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='5' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='y5z+KaRbe2eP9iphVGjP4oBOxpgZhsWrrw3K3Pg0Pe7vBreB6ELAkXE+gupvdtbilFOdMVZwNoa0fn0uB9MVCrT7vR1y0nEFNkeR8qGoUB2LiXo=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_5' value='WyJbXSIsIjU0OTc4NzU3MTBjNmQ5YTQ0NTc4MjgyZjYyMjQ1MzMzIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_5' id='gform_target_page_number_5' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_5' id='gform_source_page_number_5' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_5' id='gform_ajax_frame_5' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 5, 'https:\/\/owdt.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_5').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_5');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_5').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_5').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_5').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_5').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_5').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_5').val();gformInitSpinner( 5, 'https:\/\/owdt.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [5, current_page]);window['gf_submitting_5'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_5').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_5').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [5]);window['gf_submitting_5'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_5').text());}else{jQuery('#gform_5').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"5\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_5\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_5\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_5\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 5, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;slideThankPopup&#8221;][vc_column el_class=&#8221;port_content_center inner_slideThankPopup&#8221;][vc_column_text el_class=&#8221;popup_thank&#8221;]<\/p>\n<div class=\"popup_title\">\n<p class=\"popup_title_p\">Thank You.<\/p>\n<p>Your information has been transmitted successfully and securely.<\/p>\n<div class=\"popup_close\">\n<p><img decoding=\"async\" src=\"\/wp-content\/themes\/wrecka\/images\/popup_close.svg\" \/><\/p>\n<p class=\"popup_close_p\">CLOSE PANEL<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;port_hero fix_mobile_1&#8243; css=&#8221;.vc_custom_1767614652392{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-ocean-alexander.webp?id=26958) !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port_heading&#8221;] Ocean Alexander [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_content&#8221;][vc_column][vc_column_text el_class=&#8221;port_first_col&#8221;] The Story As one of the top five superyacht builders in the world, Ocean Alexander needed to serve its customers, where they are, with exactly what they want. Technology offered unprecedented ways to achieve this therefore OWDT as one of the web-based technology [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":26312,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-portfolio-section.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-416","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=416"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/416\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/pages\/26312"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}