{"id":469,"date":"2021-05-05T10:29:14","date_gmt":"2021-05-05T15:29:14","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=469"},"modified":"2025-12-24T04:24:30","modified_gmt":"2025-12-24T10:24:30","slug":"icsds","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/icsds\/","title":{"rendered":"ICSDS"},"content":{"rendered":"

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ICSDS<\/h1>\n

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Long Story Short<\/h2>\n

ICSDS was running a pay-per-click campaign for their previous website, but over the course of a month, they realized the ad campaign was not generating any leads. OWDT\u2019s digital marketing strategists got involved and recognized many errors were embedded in the campaign\u2019s structure that prevented the pay-per-click from being effective. After a closer look, we recognized the landing pages were not properly designed to create conversion. This encouraged OWDT to consider developing a new website that would be more suited to the search engine marketing strategy ICSDS was trying to execute.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Market Research<\/a><\/p>\n

Marketing Audit<\/a><\/p>\n

Competitive Audit<\/a><\/p>\n

Content Audit<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Unique Brand Experience<\/p>\n

Dynamic Behavior<\/p>\n

Inclusive Design<\/p>\n

Transmit Brand\u2019s Essence<\/p>\n

Immediately Recognized Symbol[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Strategy<\/h2>\n

During this process, we noticed the company was suffering from ineffective brand messaging that stemmed from an absence of well-defined brand guidelines. To address this, we went back to drawing board and revisited the brand\u2019s purpose, conducting research on the brand\u2019s concepts and positioning, the core business, its market, target audience, and the company\u2019s vision for the future. This opportunity allowed us to develop a brand mark in line with the organizational mission, supported by fully developed brand guidelines, a central message, and a distinct brand voice.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Product development<\/h2>\n

Going through this practice, it led our business analysts to realize new ways to present ICSDS\u2019s products and services to generate subscription income while packaging them in a manner that improved customer understanding of the company\u2019s offerings. With a well-defined brand guideline and a rejuvenation in the digital marketing strategy, OWDT developed a website that more clearly communicated ICSDS\u2019s value proposition, increased its sales of products and services, and in the end served as a return on investment.[\/vc_column_text][vc_single_image image=”21430″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”21455″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”21479″ img_size=”full” alignment=”center” el_class=”port_image_right”][vc_single_image image=”21309″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n