{"id":485,"date":"2021-05-05T10:47:59","date_gmt":"2021-05-05T15:47:59","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=485"},"modified":"2026-01-05T04:57:32","modified_gmt":"2026-01-05T10:57:32","slug":"coinguard","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/coinguard\/","title":{"rendered":"CoinGuard"},"content":{"rendered":"

[vc_row el_class=”port_hero fix_mobile_1″ css=”.vc_custom_1767610650747{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-coinguard-vertical.webp?id=26942) !important;}”][vc_column][vc_column_text el_class=”port_heading”]<\/p>\n

Coin Guard<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”port_content”][vc_column][vc_column_text el_class=”port_first_col”]<\/p>\n

The Story<\/h2>\n

CoinGuard is a leading global cryptocurrency insurance provider that was established to bring financial security and consequently stability to the cryptocurrency market. CoinGuard wanted to send a strong message through its brand mark, and position itself as technology-centered while being familiar with investor culture. We wanted the audience to say: \u201cI have seen this before.\u201d[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Energize Brand Expression<\/p>\n

Appeal to Cryptocurrency Enthusiasts<\/p>\n

Teach a New Complex Technology<\/p>\n

Introduce a New Business Segment<\/p>\n

Consistent Intuitive User Experience<\/p>\n

Position CoinGuard as a Technology Company<\/p>\n

Inspire Investment in the Organization[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”port_gallery_images”][vc_column el_class=”port_content”][vc_single_image image=”21450″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”21451″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”21444″ img_size=”full” alignment=”center” el_class=”port_image_right”][vc_single_image image=”21454″ img_size=”full” alignment=”center” el_class=”port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Strategy<\/h2>\n

We began by conducting a global research study to establish key insights upon which to build the new brand strategy. Our insight-driven approach ultimately led to a core brand positioning and personality that provided the connective tissue for the business and breathed life into the brand. The new brand mark needed to communicate strength while keeping its classic-modern composition.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Website<\/h2>\n

CoinGuard\u2019s website needed to perform based on three vital disciplines. Firstly, the website needed to support all digital marketing efforts, as well as integrating the brand. Secondly, the platform needed to allow users to manage their accounts by providing various functions, including purchase insurance coverage based on the value of their digital wallet. Lastly, the website needed to be designed to include a user management capability for CoinGuard\u2019s staff.[\/vc_column_text][vc_single_image image=”21447″ img_size=”full” alignment=”center” el_class=”port_image no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Results<\/h2>\n

A familiar brand came to life in a powerful and targeted launch effort designed to drive awareness and engagement. The website has since become the centerpiece of a global marketing campaign motivating over 30 million cryptocurrency owners across 70 countries to sign up for its coverage.[\/vc_column_text][vc_single_image image=”21449″ img_size=”full” alignment=”center” el_class=”port_image”][vc_single_image image=”21448″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”21445″ img_size=”full” alignment=”center” el_class=”port_image_right”][vc_single_image image=”21446″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”slideFormPopup”][vc_column el_class=”port_content_center inner_slideFormPopup”][vc_column_text el_class=”popup_form step_two form_one”]<\/p>\n

\n

Have Us Contact You<\/p>\n

\n

<\/p>\n

CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n