{"id":563,"date":"2021-05-05T13:58:34","date_gmt":"2021-05-05T18:58:34","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=563"},"modified":"2025-12-24T04:23:20","modified_gmt":"2025-12-24T10:23:20","slug":"duo-strategy","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/duo-strategy\/","title":{"rendered":"Duo Strategy"},"content":{"rendered":"

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Duo Strategy<\/h1>\n

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The Story<\/h2>\n

Founded in 2011, Duo Strategy was created with the goal of offering guaranteed marketing services to both B2B and B2C businesses. The branding goal was to create an identity system that can clearly transmit and demonstrate how the brand delivers on its promises. OWDT was approached to help Duo Strategy better appeal to Marketing Directors and Managers. A series of workshops with staff and key stakeholders were conducted to determine how the organization could tell a more compelling story and deliver on its strategic objectives.<\/p>\n

Placing Duo Strategy\u2019s foundational pillars of Exposure and Conversion under the spotlight became the heart of every decision. Consequently, an emphasis on the title duo was used to symbolize the organization\u2019s commitment to its core values. The colors came from a logical choice: yellow for promoting creativity and increasing the brand\u2019s eye-capturing properties and the combination of black and white to represent a clean and accommodating environment.<\/p>\n

The identity system allows Duo Strategy to deliver its messages economically and efficiently. The elemental and straightforward identity system also served as a benchmark, providing employees an unmistakable way to evaluate their performance against the organization\u2019s main pillars.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Market Research<\/a><\/p>\n

Marketing Audit<\/a><\/p>\n

Competitive Audit<\/a><\/p>\n

Content Audit<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Brand Brief<\/a><\/p>\n

Branding<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Develop a New Business & Brand Model<\/p>\n

Facilitate Clarity Around Services<\/p>\n

Redefine the Business Category<\/p>\n

Unique Brand Experience<\/p>\n

Recognized Symbol<\/p>\n

Bi-Pillared Brand Visuals[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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