{"id":579,"date":"2021-05-05T14:56:03","date_gmt":"2021-05-05T19:56:03","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=579"},"modified":"2026-01-05T05:01:28","modified_gmt":"2026-01-05T11:01:28","slug":"dr-roth","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/dr-roth\/","title":{"rendered":"Dr ROTH"},"content":{"rendered":"

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Dr Roth<\/h1>\n

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The Story<\/h2>\n

Dr. Forrest Roth is a renowned, preeminent plastic surgeon with a reputation for excellence. He provides cosmetic and reconstructive surgeries, as well as leading-edge noninvasive procedures. Dr. Roth needed an online presence that would capture the full scope of his impressive skills and exceptional dedication to improving the field of plastic surgery.[\/vc_column_text][vc_column_text el_class=”port_third_col”]<\/p>\n

Services Utilized<\/h2>\n

Stakeholder Research<\/a><\/p>\n

Market Research<\/a><\/p>\n

Marketing Audit<\/a><\/p>\n

Competitive Audit<\/a><\/p>\n

Content Audit<\/a><\/p>\n

Usability Testing<\/a><\/p>\n

User Persona Discovery<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Information Architecture Design<\/a><\/p>\n

UI & UX Strategy<\/a><\/p>\n

CMS Development<\/a><\/p>\n

Web Design<\/a><\/p>\n

Hosting<\/a><\/p>\n

Security<\/a><\/p>\n

SEO services<\/a>[\/vc_column_text][vc_column_text el_class=”port_second_col”]<\/p>\n

Client Goals<\/h2>\n

Reimagine a Plastic Surgeon\u2019s Website<\/p>\n

Simplified Information Architecture<\/p>\n

Intuitive & Quick Navigation<\/p>\n

Mobile-First Approach<\/p>\n

Clean Aesthetic[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

VISIT WEBSITE<\/a> AWARDS<\/a><\/div>\n
COMMISSION A BUILD<\/a><\/div>\n

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Compelling design and superior site organization<\/h2>\n

We simplified the information architecture to make navigation quick and intuitive, beginning with an elegant landing page comprised of scrollable photos highlighting specific regions of the body. Each launches a secondary page with links to detailed information about the procedures available for each body area. Our Chief Creative Officer, Kyle Mani has been recognized for his outstanding, innovative art direction, which incorporates stunning images, front and center. His eye-catching, colorful imagery is integrated with a simple flat design, complemented by multi-placement menus.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Out of the box navigation<\/h2>\n

The ease of navigation on Dr. Roth\u2019s new site is enhanced by easy to locate menus. Most importantly, we innovated a keyword search engine capability that automatically funnels internet searchers to the exact procedure they are looking for on the internet.[\/vc_column_text][vc_single_image image=”21285″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”21286″ img_size=”full” alignment=”center” el_class=”port_image_right no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

New written content<\/h2>\n

Our Content team contributed original written copy, including extensive editing of earlier text to highlight Dr. Roth\u2019s impressive experience, core values, and leading-edge procedures. According to recent research conducted by Taylor Nelson Sofres (TNS), 72% of web-user satisfaction relates directly to the quality of a website\u2019s written content. We emphasize the importance of this often-underestimated service to our clients.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Functionality across all devices<\/h2>\n

Mobile device internet searches are now the most frequent. So, we created a mobile-optimized website for Dr. Roth that is just as visually crisp and functional as what is available on large screens. This demanded high-level, complex programming that went considerably beyond what most web design companies provide.[\/vc_column_text][vc_single_image image=”21468″ img_size=”full” alignment=”center” el_class=”port_image_left”][vc_single_image image=”21469″ img_size=”full” alignment=”center” el_class=”port_image_right no_margin”][vc_column_text el_class=”port_col_left”]<\/p>\n

Superior Typography<\/h2>\n

Our designers selected Work Sans for this project, an elegant typeface family based on early Grotesques, such as those by Stephenson Blake, Miller & Richard and Bauerschen Giesserei. Its high-quality details also make it an excellent choice for print design. We adjusted it so that the fonts closer to the extreme weights can be used both on the web and in print. We further simplified the font\u2019s features to optimize it for different screen resolutions.[\/vc_column_text][vc_column_text el_class=”port_col_right”]<\/p>\n

Multi-layer user interface<\/h2>\n

OWDT created a one-of-a-kind content structure that allows very detailed information to be readily available, without cluttering the clean aesthetic of the page. Using the photo of the model as the navigation guide, we placed animated, pulsing hotspots to give a visual clue as to which services are linked. At the same time, the side menu highlights the appropriate title and can be used as a link itself. The full description is always present, but just off-page. This means that when requested, it\u2019s able to slide in quickly and effortlessly, without opening a new, separate page. The user is kept engaged with all relevant services and makes the website experience fast and effortless.<\/p>\n

Furthermore, the full description slide-in panels can feature animations that give a brief overview of the described procedure and can then link to other pages if necessary. Of course, on small devices, the layout adjusts itself to allow for the best-possible presentation and interaction.[\/vc_column_text][vc_single_image image=”21470″ img_size=”full” alignment=”center” el_class=”port_image”][\/vc_column][\/vc_row][vc_row el_class=”ak_maxwidth”][vc_column el_class=”port_content_center”][vc_column_text]<\/p>\n

Explore More from OWDT<\/h2>\n

Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. Discover more of our work and see how we help institutions, brands, and innovators shape digital experiences that endure.[\/vc_column_text][vc_column_text el_class=”port_actions”]<\/p>\n

PORTFOLIO<\/a><\/div>\n

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Have Us Contact You<\/p>\n

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CLOSE PANEL<\/h6>\n<\/div>\n<\/div>\n