{"id":6532,"date":"2014-04-11T02:57:35","date_gmt":"2014-04-11T02:57:35","guid":{"rendered":"https:\/\/owdt.wpengine.com\/?p=6532"},"modified":"2026-02-06T14:59:01","modified_gmt":"2026-02-06T20:59:01","slug":"leveraging-changes-in-social-media-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/owdt.com\/news\/leveraging-changes-in-social-media-to-grow-your-business\/","title":{"rendered":"Leveraging changes in social media to grow your business"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h4>By one means or another, people are now on some kind of social media network throughout the day<\/h4>\n<p><a href=\"\/social-media-management\/\">Social media<\/a> links are now integrated into most websites. These links let us know what consumers think of an organization&#8217;s services and products, giving us greater confidence about our online decisions. All <a href=\"\/about-owdt\/\">OWDT<\/a> clients have websites that link to<a class=\"external\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/\"> Twitter<\/a>,<a class=\"external\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\"> LinkedIn<\/a> and other social media portals. We hope you do, as well. If not, you can be sure your competition DOES, giving them an easy, low-cost competitive advantage.<\/p>\n<h3><strong>Social media trends<\/strong><\/h3>\n<p>Savvy marketers follow social media trends carefully. Recent far-reaching changes reveal new strategies for investing your internet marketing dollar to maximize ROI.<\/p>\n<p>Have you noticed the explosive growth in visual networks like <a class=\"external\" href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">Tumblr<\/a>, <a class=\"external\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> and <a class=\"external\" href=\"https:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>? Current research shows that users spend more time on Pinterest and Tumblr than they do on Twitter, LinkedIn, MySpace and Google+ combined. Though Facebook still &#8216;rules&#8217; with the majority of traffic, the power of pictures is evident across as all social media, including Facebook, devote more space to graphics, videos, and other visuals.<\/p>\n<h3><strong>What does this mean for your business?<\/strong><\/h3>\n<ul>\n<li>One simple application is to incorporate more images in your blog posts and social media communications. One case in point: sharing images on Twitter increases retweets by 150%.<\/li>\n<li>A second strategy is to share your videos and photos in real time, taking advantage of <a class=\"external\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and similar sites. Videos uploaded to YouTube do very well in search. With the emergence of micro video apps like Twitter\u2019s\u00a0Vine\u00a0and Instagram\u2019s\u00a0video sharing feature, real-time video sharing is accelerating. Instagram, for example, allows 3-15 seconds per video, encouraging users to create and share more videos from their smartphones. This potentially includes testimonials for your products and services!<\/li>\n<\/ul>\n<p>By one means or another, People are now on some kind of social media network throughout the day. <strong>Sharing content across social media<\/strong> frequently accessed by your target audience (for example, LinkedIn for professionals with higher education) will reinforce your reputation as a &#8216;thought leader,&#8217; generating more traffic to your site. LinkedIn, by the way, is the #1 social networking site for professionals with over 250 million users. Both Twitter and LinkedIn are favorites of B2B marketers. To simplify the process of social media posting, consider using a scheduling tool like<a class=\"external\" href=\"https:\/\/www.oktopost.com\/\" target=\"_blank\" rel=\"noopener\"> Oktopost<\/a> to help you schedule posts for greatest impact.<\/p>\n<p>There are other rapidly evolving social media trends affecting how business is now conducted globally. We will discuss them in a future blog post.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>By one means or another, people are now on some kind of social media network throughout the day Social media links are now integrated into most websites.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[364,363],"class_list":["post-6532","post","type-post","status-publish","format-standard","hentry","category-news","tag-branding-news","tag-marketing-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/posts\/6532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/comments?post=6532"}],"version-history":[{"count":0,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/posts\/6532\/revisions"}],"wp:attachment":[{"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/media?parent=6532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/categories?post=6532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/owdt.com\/wp-json\/wp\/v2\/tags?post=6532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}