{"id":723,"date":"2021-05-06T09:14:07","date_gmt":"2021-05-06T14:14:07","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=723"},"modified":"2026-01-05T04:47:47","modified_gmt":"2026-01-05T10:47:47","slug":"battista","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/battista\/","title":{"rendered":"Battista"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;port_hero fix_mobile_1&#8243; css=&#8221;.vc_custom_1767610065721{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-battista.webp?id=26938) !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port_heading&#8221;]<\/p>\n<h1>Battista<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_content&#8221;][vc_column][vc_column_text el_class=&#8221;port_first_col&#8221;]<\/p>\n<h2>Brandmark meant to last forever<\/h2>\n<p>OWDT was retained to plan and design the brand identity for Battista, a prominent architect firm that desired an authentic yet consistent design that is not frozen in time. Architects have so much to work with: steel and glass, plastic and polymers, fabric and finishes. On the other hand, living in a world of pixels, we often find our choices reduced to one: typeface.<\/p>\n<p>We chose Flatline, an elegant, modern sans serif font family. Meticulously drawn with high contrast between thick and thin strokes with the goal of making even the simplest words look sensual, elegant, and warm.<\/p>\n<p>The result was a fine piece of art. Our solution was direct. The brand mark looks elegant and engineered, yet is it tailored and understated. It authentically connects with the core of the organization it presents.[\/vc_column_text][vc_column_text el_class=&#8221;port_third_col&#8221;]<\/p>\n<h2>Services Utilized<\/h2>\n<p><a href=\"\/stakeholder-research\/\">Stakeholder Research<\/a><\/p>\n<p><a href=\"\/market-research\/\">Market Research<\/a><\/p>\n<p><a href=\"\/marketing-audit\/\">Marketing Audit<\/a><\/p>\n<p><a href=\"\/competitive-audit\/\">Competitive Audit<\/a><\/p>\n<p><a href=\"\/content-audit\/\">Content Audit<\/a><\/p>\n<p><a href=\"\/usability-testing\/\">Usability Testing<\/a><\/p>\n<p><a href=\"\/user-persona\/\">User Persona Discovery<\/a><\/p>\n<p><a href=\"\/brand-creative-brief\/\">Brand Brief<\/a><\/p>\n<p><a href=\"\/identity-system\/\">Branding<\/a><\/p>\n<p><a href=\"\/content-strategy\/\">Content Strategy<\/a><\/p>\n<p><a href=\"\/information-architecture\/\">Information Architecture Design<\/a><\/p>\n<p><a href=\"\/ui-ux-strategy\/\">UI &amp; UX Strategy<\/a><\/p>\n<p><a href=\"\/cms\/\">CMS Development<\/a><\/p>\n<p><a href=\"\/services\/web-design\/\">Web Design<\/a><\/p>\n<p><a href=\"\/hosting\/\">Hosting<\/a><\/p>\n<p><a href=\"\/security\/\">Security<\/a><\/p>\n<p><a href=\"\/services\/seo\/\">SEO services<\/a>[\/vc_column_text][vc_column_text el_class=&#8221;port_second_col&#8221;]<\/p>\n<h2>Client Goals<\/h2>\n<p>Timeless Design<\/p>\n<p>Elegant Behavior<\/p>\n<p>Transmit Brand\u2019s Essence<\/p>\n<p>Unique Brand Experience<\/p>\n<p>Modern Recognizable Symbol[\/vc_column_text][vc_column_text el_class=&#8221;port_actions&#8221;]<\/p>\n<div><a class=\"external\" href=\"https:\/\/battistausa.com\/\" target=\"_blank\" rel=\"noopener\">VISIT WEBSITE<\/a> <a href=\"\/our-awards\/\">AWARDS<\/a><\/div>\n<div class=\"form_popup_open\" data-form=\"form_one\"><a>COMMISSION A BUILD<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_gallery_images&#8221;][vc_column][vc_single_image image=&#8221;21264&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21421&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image_left&#8221;][vc_single_image image=&#8221;21422&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image_right&#8221;][vc_single_image image=&#8221;21420&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21425&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21263&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_raw_html el_class=&#8221;port_video&#8221;]JTNDdmlkZW8lMjBjbGFzcyUzRCUyMmF1dG9WaWRlbyUyMiUyMG11dGVkJTIwcGxheXNpbmxpbmUlMjBsb29wJTIwcHJlbG9hZCUzRCUyMm5vbmUlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMmF1dG8lMjIlM0UlMEElMjAlMjAlM0Nzb3VyY2UlMjBzcmMlMjAlM0QlMjAlMjJodHRwcyUzQSUyRiUyRm93ZHRuZXdzdGcud3BlbmdpbmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkZiYXR0aXN0YS5tcDQlMjIlMjB0eXBlJTIwJTNEJTIwJTIydmlkZW8lMkZtcDQlMjIlMjAlMkYlM0UlMEElM0MlMkZ2aWRlbyUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=&#8221;ak_maxwidth&#8221;][vc_column el_class=&#8221;port_content_center&#8221;][vc_column_text]<\/p>\n<h2>Explore More from OWDT<\/h2>\n<p>Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. 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