{"id":781,"date":"2021-05-06T11:55:34","date_gmt":"2021-05-06T16:55:34","guid":{"rendered":"https:\/\/owdtnew.wpengine.com\/?page_id=781"},"modified":"2026-01-05T06:09:03","modified_gmt":"2026-01-05T12:09:03","slug":"prince","status":"publish","type":"page","link":"https:\/\/owdt.com\/portfolio\/prince\/","title":{"rendered":"Prince"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;port_hero&#8221; css=&#8221;.vc_custom_1767614940870{background-image: url(https:\/\/owdt.com\/wp-content\/uploads\/background-prince-houston.webp?id=26960) !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port_heading&#8221;]<\/p>\n<h1>Prince<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_content&#8221;][vc_column][vc_column_text el_class=&#8221;port_first_col&#8221;]<\/p>\n<h2>An Impressive Visual Design<\/h2>\n<p>Prince is a global manufacturer of specialty chemicals, minerals, and industrial additives. After expanding its capabilities and to further solidify its position as a worldwide leader, Prince engaged OWDT to plan and develop a new website design and digital strategy.<\/p>\n<p>A rigorous, insight-driven approach led to a fresh information architecture design\u2014an architecture that is more business objective oriented and search engine friendly but, above all, more user friendly. OWDT then developed an impressive visual design for the website to support the new additional content and elevate the user experience. Today, the awareness of the company\u2019s range of broad capabilities is supported and amplified by the new website design.[\/vc_column_text][vc_column_text el_class=&#8221;port_third_col&#8221;]<\/p>\n<h2>Services Utilized<\/h2>\n<p><a href=\"\/stakeholder-research\/\">Stakeholder Research<\/a><\/p>\n<p><a href=\"\/marketing-audit\/\">Marketing Audit<\/a><\/p>\n<p><a href=\"\/competitive-audit\/\">Competitive Audit<\/a><\/p>\n<p><a href=\"\/usability-testing\/\">Usability Testing<\/a><\/p>\n<p><a href=\"\/user-persona\/\">User Persona Discovery<\/a><\/p>\n<p><a href=\"\/information-architecture\/\">Information Architecture Design<\/a><\/p>\n<p><a href=\"\/ui-ux-strategy\/\">UI &amp; UX Strategy<\/a><\/p>\n<p><a href=\"\/cms\/\">CMS Development<\/a><\/p>\n<p><a href=\"\/services\/web-design\/\">Web Design<\/a><\/p>\n<p><a href=\"\/hosting\/\">Hosting<\/a><\/p>\n<p><a href=\"\/services\/seo\/\">SEO services<\/a>[\/vc_column_text][vc_column_text el_class=&#8221;port_second_col&#8221;]<\/p>\n<h2>Client Goals<\/h2>\n<p>Prepare for Product Expansion<\/p>\n<p>Elevate User Experience<\/p>\n<p>Prepare for Google Updates<\/p>\n<p>Increase Conversion<\/p>\n<p>Modernize the Website[\/vc_column_text][vc_column_text el_class=&#8221;port_actions&#8221;]<\/p>\n<div><a class=\"external\" href=\"https:\/\/www.princecorp.com\" target=\"_blank\" rel=\"noopener\">VISIT WEBSITE<\/a> <a class=\"external\" href=\"https:\/\/www.w3award.com\/winners\/list\/view\/?event=1046&amp;award=2&amp;_p=14\" target=\"_blank\" rel=\"noopener\">AWARDS<\/a><\/div>\n<div class=\"form_popup_open\" data-form=\"form_one\"><a>COMMISSION A BUILD<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;port_gallery_images&#8221;][vc_column][vc_single_image image=&#8221;21327&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21637&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][vc_single_image image=&#8221;21638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;port_image&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;ak_maxwidth&#8221;][vc_column el_class=&#8221;port_content_center&#8221;][vc_column_text]<\/p>\n<h2>Explore More from OWDT<\/h2>\n<p>Each project we undertake is a study in precision \u2014 where design, technology, and storytelling converge. 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